[opendtv] Re: Let them eat cake (and ATSC while they're at it)
- From: "John Willkie" <JohnWillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 18 May 2005 10:52:12 -0700
really? Ron was talking about AVC decoders? Either you or I were not paying
attention: I remember him talking about AVC encoders.
Now we know why you archive messages. To keep up with what you said.
John Willkie
----- Original Message -----
From: "Tom Barry" <trbarry@xxxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Tuesday, May 17, 2005 11:24 PM
Subject: [opendtv] Re: Let them eat cake (and ATSC while they're at it)
> Bob Miller wrote:
> > Maybe but a doubling of programming by using MPEG4 would help. The
> > combination is a killer.
>
> Yes, of course. I thought AVC or other advanced codec was always
> in their announced plan. And USDTV being local means they really
> don't have to worry as much about compatibility issues since they
> can start new technology first in new regions with new boxes.
>
> But as Ron pointed out earlier on this list, there may be problems
> with current new AVC silicon decoders. And there is certainly
> still a problem with current ATSC receivers from the USDTV standpoint.
>
> - Tom
>
> > Tom Barry wrote:
> >
> >
> >>Craig Birkmaier wrote:
> >>
> >>
> >>
> >>
> >>>At 11:50 PM -0400 5/16/05, Tom Barry wrote:
> >>>
> >>>
> >>>
> >>>
> >>>>I think any backers would have had to buy into that same football
> >>>>liability. Meanwhile some of the Freeview success may have been
> >>>>due to the initial purchase price and terms.
> >>>>
> >>>>
> >>>>
> >>>
> >>>There is NOTHING difficult to understand here. It is being repeated
> >>>in the US bu USDTV.
> >>>
> >>>When offered a pared down multichannel service at a pared down price
> >>>the market is limited, as first you must find people who are willing
> >>>to pay, but not willing to pay a bit more for a service with more
> >>>content. In the case of OnDigital versus BSkyB, Sky was winning.
> >>>
> >>>When Freeview offered a pared down service for FREE, the dynamics
> >>>changed entirely.
> >>>
> >>>
> >>>
> >>
> >>But the ABILITY to offer a not too badly pared down service for
> >>free may have depended somewhat on decreased startup costs in
> >>picking up the skeleton of OnDigital on good terms.
> >>
> >>
> >>
> >>
> >>>USDTV is facing the same challenge, not to mention the ATSC reception
> >>>challenge. They are not competitive because they do not offer the
> >>>channels that many people want.
> >>>
> >>>
> >>>
> >>
> >>Actually I'll wager a six pack of beer that USDTV would become a
> >>success with their current price and offering if they just had
> >>Cold Fusion plug and play receivers.
> >>
> >>- Tom
> >>
> >>
> >>
> >>
> >>>Regards
> >>>Craig
> >>>
> >
> > Maybe but a doubling of programming by using MPEG4 would help. The
> > combination is a killer. Has been IMO since 1999 when we were proposing
> > to use VP4 and COFDM. A decent receiver with a decent codec. It seemed
> > to be COFDM and VP4 then it is COFDM and MPEG4 or VP7 now. I would call
> > it a point of inflection. France may prove the point. They will use
> > MPEG4, COFDM and deliver HD in a subscription service. The only thing I
> > would change is the HD, I would deliver a mix of resolutions and insure
> > mobile reception. But France will be a good test.
> >
> > When we contacted Hisense immediately after Mark Aitken's informing us
> > of the promise of the 5th gen LG receiver and Hisense told us that they
> > could use the LG chip USDTV was in on a conference call and seemed
> > elated at the possibility witnessed by their press release a week or so
> > later that they would use Hisense 5th gen receivers.
> >
> > All since retracted I believe. They claim that the current receiver will
> > support MPEG4. But they know how important a good receiver is, they are
> > living it.
> >
> > Bob Miller
> >
> >
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