[opendtv] Re: Let them eat cake (and ATSC while they're at it)

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 16 May 2005 11:36:07 -0400

At 11:15 AM -0400 5/15/05, Bob Miller wrote:
>The SKY is falling and Murdock is having fits. Of course he is a major
>investor in Freeview so he will do OK.

This is news to me. Yes, Sky is facing some real competition. but 
remember, most of these people did not subscribe to ANY service 
before Sky and OnDigital began operations. It was expected that Sky 
would reach some saturation level in the U.K. and clearly it was 
fairing better than On Digital in head-to-head competition (if you 
can call it that).

What is happening in the U.K may be a harbinger for what will happen 
with cable and DBS systems worldwide. In order to entice viewers to 
pay for their premium content, it is likely that the equivalent of 
extended basic cable (30-50 channels of ad supported content) will be 
offered in the free & clear. When that happens, Freeview and other 
systems that are capacity constrained will once again be operating at 
a disadvantage.

We are just beginning to see how real competition will impact the 
markets for TV content. Except in the U.S. that is.

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