[opendtv] Re: Let them eat cake (and ATSC while they're at it)

  • From: "John Shutt" <shuttj@xxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 16 May 2005 14:25:41 -0400


Yes, that is where the viewers are, but why?  It's a chicken-and-egg thing. 
Viewers have migrated to DBS and cable for two reasons:  Variety and 
consistent reception.

Until OTA does something to address either or both of those issues, they 
will continue to lose OTA viewership.  Maintaining a 'challenging' digital 
standard doesn't address reception issues, and maintaining NTSC does not 
address reception or variety issues.

Why have most of our HD viewers migrated to Cable?  More HD content.  What 
is the one thing that a broadcaster can offer that cable or DBS cannot? 
Delivery of programming without wires.

We can deliver HD to Comcast's cable head end with a direct feed, just as we 
currently deliver NTSC via a direct feed.  We could, given the proper tools, 
deliver multiple SD and an HD over the air.  The HD delivered to cable could 
have a higher bitrate than the HD delivered over the air.  The multiple SD 
delivered could be aimed at the DVB-H users as well as those few holdouts 
that willingly spend $2,000 on an HD display yet refuse to shell out the $50 
per month for HD content.

In my opinion, broadcasters need to remember that their one advantage in 
this world is wireless delivery, and make sure that advantage remains 
viable.  Currently, it is not with ATSC.


----- Original Message ----- 
From: "Craig Birkmaier" <craig@xxxxxxxxx>
> Because that is where their viewers are?
> What's left of the OTA audience bears an interesting resemblance to
> the audience for Drive-in theaters.
> Regards
> Craig

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