Craig, Yes, that is where the viewers are, but why? It's a chicken-and-egg thing. Viewers have migrated to DBS and cable for two reasons: Variety and consistent reception. Until OTA does something to address either or both of those issues, they will continue to lose OTA viewership. Maintaining a 'challenging' digital standard doesn't address reception issues, and maintaining NTSC does not address reception or variety issues. Why have most of our HD viewers migrated to Cable? More HD content. What is the one thing that a broadcaster can offer that cable or DBS cannot? Delivery of programming without wires. We can deliver HD to Comcast's cable head end with a direct feed, just as we currently deliver NTSC via a direct feed. We could, given the proper tools, deliver multiple SD and an HD over the air. The HD delivered to cable could have a higher bitrate than the HD delivered over the air. The multiple SD delivered could be aimed at the DVB-H users as well as those few holdouts that willingly spend $2,000 on an HD display yet refuse to shell out the $50 per month for HD content. In my opinion, broadcasters need to remember that their one advantage in this world is wireless delivery, and make sure that advantage remains viable. Currently, it is not with ATSC. John ----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx> > > Because that is where their viewers are? > > What's left of the OTA audience bears an interesting resemblance to > the audience for Drive-in theaters. > > Regards > Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.