[opendtv] Re: Let them eat cake (and ATSC while they're at it)
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 18 May 2005 15:03:24 -0400
John -
I assumed, possibly incorrectly, that Bob was referring to
MPEG4.10/AVC, simply because he has before and it makes sense.
Maybe, maybe not.
And I don't archive the whole list, only particularly interesting
items where I've learned something.
- Tom
John Willkie wrote:
> really? Ron was talking about AVC decoders? Either you or I were not paying
> attention: I remember him talking about AVC encoders.
>
> Now we know why you archive messages. To keep up with what you said.
>
> John Willkie
> ----- Original Message -----
> From: "Tom Barry" <trbarry@xxxxxxxxxxx>
> To: <opendtv@xxxxxxxxxxxxx>
> Sent: Tuesday, May 17, 2005 11:24 PM
> Subject: [opendtv] Re: Let them eat cake (and ATSC while they're at it)
>
>
>
>>Bob Miller wrote:
>> > Maybe but a doubling of programming by using MPEG4 would help. The
>> > combination is a killer.
>>
>>Yes, of course. I thought AVC or other advanced codec was always
>>in their announced plan. And USDTV being local means they really
>>don't have to worry as much about compatibility issues since they
>>can start new technology first in new regions with new boxes.
>>
>>But as Ron pointed out earlier on this list, there may be problems
>>with current new AVC silicon decoders. And there is certainly
>>still a problem with current ATSC receivers from the USDTV standpoint.
>>
>>- Tom
>>
>>
>>>Tom Barry wrote:
>>>
>>>
>>>
>>>>Craig Birkmaier wrote:
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>>At 11:50 PM -0400 5/16/05, Tom Barry wrote:
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>>I think any backers would have had to buy into that same football
>>>>>>liability. Meanwhile some of the Freeview success may have been
>>>>>>due to the initial purchase price and terms.
>>>>>>
>>>>>>
>>>>>>
>>>>>
>>>>>There is NOTHING difficult to understand here. It is being repeated
>>>>>in the US bu USDTV.
>>>>>
>>>>>When offered a pared down multichannel service at a pared down price
>>>>>the market is limited, as first you must find people who are willing
>>>>>to pay, but not willing to pay a bit more for a service with more
>>>>>content. In the case of OnDigital versus BSkyB, Sky was winning.
>>>>>
>>>>>When Freeview offered a pared down service for FREE, the dynamics
>>>>>changed entirely.
>>>>>
>>>>>
>>>>>
>>>>
>>>>But the ABILITY to offer a not too badly pared down service for
>>>>free may have depended somewhat on decreased startup costs in
>>>>picking up the skeleton of OnDigital on good terms.
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>>USDTV is facing the same challenge, not to mention the ATSC reception
>>>>>challenge. They are not competitive because they do not offer the
>>>>>channels that many people want.
>>>>>
>>>>>
>>>>>
>>>>
>>>>Actually I'll wager a six pack of beer that USDTV would become a
>>>>success with their current price and offering if they just had
>>>>Cold Fusion plug and play receivers.
>>>>
>>>>- Tom
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>>Regards
>>>>>Craig
>>>>>
>>>
>>>Maybe but a doubling of programming by using MPEG4 would help. The
>>>combination is a killer. Has been IMO since 1999 when we were proposing
>>>to use VP4 and COFDM. A decent receiver with a decent codec. It seemed
>>>to be COFDM and VP4 then it is COFDM and MPEG4 or VP7 now. I would call
>>>it a point of inflection. France may prove the point. They will use
>>>MPEG4, COFDM and deliver HD in a subscription service. The only thing I
>>>would change is the HD, I would deliver a mix of resolutions and insure
>>>mobile reception. But France will be a good test.
>>>
>>>When we contacted Hisense immediately after Mark Aitken's informing us
>>>of the promise of the 5th gen LG receiver and Hisense told us that they
>>>could use the LG chip USDTV was in on a conference call and seemed
>>>elated at the possibility witnessed by their press release a week or so
>>>later that they would use Hisense 5th gen receivers.
>>>
>>>All since retracted I believe. They claim that the current receiver will
>>>support MPEG4. But they know how important a good receiver is, they are
>>>living it.
>>>
>>>Bob Miller
>>>
>>>
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