[opendtv] Re: Fw: Re: Post on alt.tv.tech.hdtv of interest today
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 14 Apr 2005 23:47:43 -0400
At 9:46 AM -0400 4/14/05, John Golitsis wrote:
>Even 40-50 channels won't do it when there's no possibility of getting
>more. As soon as you want one channel that isn't offered in the
>package, you can dump terrestrial altogether because those same
>channels will be on cable.
Two things:
1. You are not limited in the amount of content that can be
delivered. You are only limited in the number of channels that can be
delivered in real time. The multiplier effect of downloading to cache
is the great equalizer. You may be able to fill up 40 channels with
decent content during prime time, but not 24/7.
2, Your not going to take back 100% market share. At best ,
broadcasters may be able to get 30-40% of homes; to be economically
viable as a multi-channel competitor, 30% would be fantastic.
There will be all kinds of reasons why people will continue to
subscribe to cable and DBS. Based on current cable/DBS stats, less
than 1/3 of the audience subscribes to premium services. That means
that 2/3s could find a broadcast multi-channel alternative
interesting. If digital broadcasters get half of those homes, they
have > 30% market share.
Regards
Craig
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