[opendtv] Re: Fw: Re: Post on alt.tv.tech.hdtv of interest today
- From: "John Shutt" <shuttj@xxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 15 Apr 2005 12:10:14 -0400
Several successful cable channels (Discovery, TLC, History to name 3) have a
2 hour prime time block that is repeated. This is partly due to only having
two feeds for 4 time zones, but I could easily see a "composite" Discovery
Networks based OTA channel offering the best cable shows from several cable
channels in a single 24 hour period. Coupled with a PVR, there would be no
need for 4 channels to have 4 channel's worth of content.
John
P.S. If we had a viable OTA DTV that was truly plug and play, then DBS would
not have to provide local into local service, and would free up vast amounts
of satellite spectrum for either even more channels or at least increasing
the bitrate of what they already offer. (I hate macroblock TV.)
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
> Two things:
>
> 1. You are not limited in the amount of content that can be
> delivered. You are only limited in the number of channels that can be
> delivered in real time. The multiplier effect of downloading to cache
> is the great equalizer. You may be able to fill up 40 channels with
> decent content during prime time, but not 24/7.
>
> 2, Your not going to take back 100% market share. At best ,
> broadcasters may be able to get 30-40% of homes; to be economically
> viable as a multi-channel competitor, 30% would be fantastic.
>
> There will be all kinds of reasons why people will continue to
> subscribe to cable and DBS. Based on current cable/DBS stats, less
> than 1/3 of the audience subscribes to premium services. That means
> that 2/3s could find a broadcast multi-channel alternative
> interesting. If digital broadcasters get half of those homes, they
> have > 30% market share.
>
> Regards
> Craig
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