----- Original Message ----- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
Not even the Study's numbers.It's on pages 103 and 104. The total M/H figure is based only on advertizing revenues. It does assume one system, though, so that would ignore any inroads made by the Qualcomm system. "9.1 billion additional viewing hours * $0.24 (average value of revenue per hour viewed) = $1.956 billion of additional advertising dollars due to total M/H DTV."
Yes, I did read that. However that is based on one M/H system in the marketplace, which is clearly not possible unless Qualcomm folds it's MediaFLO tent.
The report assumes that the M/H service from broadcasters is advertizer supported. And that broadcasters would go to third party M/H provider for fee-based services: "In Chapter V, we addressed the two basic business model categories for broadcasters - (1) free-to-viewer advertising model and (2) various paid models. The largest near term (2009-2012) revenues available to broadcasters on the M/H DTV platform will be advertising based (any subscription or other revenues are de minimis on the DTV M//H platform by 2012). The rationales here are that (1) it is most likely that primarily advertising supported programming will be offered as a simulcast stream to M/H DTV devices by 2012; and (2) broadcasters are more likely to partner with 3rd parties who have core competencies in billing, digital content asset management, subscriber management systems and other layers of the mobile ecosystem to pursue VOD, subscription or PPV revenue models."
With AT&T and Verizion already on the Qualcomm MediaFLO bandwagon, who is left? T-Mobile and Chad over at Alltel?
But that $2B figure is based only on cell phone and MP3 player users,
You mean like this: http://ipodnewsblog.blogspot.com/2008/04/lg-t80-mp3-player-also-does-dvb-t.html
both of which require the M/H distribution method.
DVB-H is only necessary for battery life improvements. One can use DVB-H time slicing without using reduced resolution MPEG-4 bitstreams aimed exclusively at handheld devices, and have no effect on legacy DVB-T receivers.
There are also already several 7" screen combo portable DVD/DVB-T players available in Europe, and they also have a 2-4 hour battery life, unless tethered to the rear seat power accessory outlet.
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