John Shutt wrote: > Mark Aitken wrote: >> >> $2.0B annual total ($1.1 annual local market station take) based >> just on additional ad revenues. (not my numbers) > > Not even the Study's numbers. It's on pages 103 and 104. The total M/H figure is based only on advertizing revenues. It does assume one system, though, so that would ignore any inroads made by the Qualcomm system. "9.1 billion additional viewing hours * $0.24 (average value of revenue per hour viewed) = $1.956 billion of additional advertising dollars due to total M/H DTV." > Where is the money going to come from for stations to build out > this ATSC M/H infrastructure? The report quotes a "mere" $100,000 > per station. That may cover a new ATSC M/H capable exciter for the > RF Plant, but does it include the ability to receive additional > programming streams into the master control plant? Does it include > additional server space? Additional automation? More channels of > traffic software? Subscription billing? Conditional Access > infrastructure? The report assumes that the M/H service from broadcasters is advertizer supported. And that broadcasters would go to third party M/H provider for fee-based services: "In Chapter V, we addressed the two basic business model categories for broadcasters - (1) free-to-viewer advertising model and (2) various paid models. The largest near term (2009-2012) revenues available to broadcasters on the M/H DTV platform will be advertising based (any subscription or other revenues are de minimis on the DTV M//H platform by 2012). The rationales here are that (1) it is most likely that primarily advertising supported programming will be offered as a simulcast stream to M/H DTV devices by 2012; and (2) broadcasters are more likely to partner with 3rd parties who have core competencies in billing, digital content asset management, subscriber management systems and other layers of the mobile ecosystem to pursue VOD, subscription or PPV revenue models." > And finally, were was the NAB back in 1999-2000 when we had the > chance to switch to a DTV system capable of mobile performance > with little or no compromise to fixed receivers, and with no > need to negotiate additional M/H-specific program rights? Europe > has proven that DVB-T is receivable by in-car receivers, portable > devices, and laptops. Adding DVB-H brings in the handheld cell > phones. But that $2B figure is based only on cell phone and MP3 player users, both of which require the M/H distribution method. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.