[opendtv] Re: DTV awareness

  • From: John Willkie <johnwillkie@xxxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sun, 6 Jul 2008 10:32:16 -0700 (GMT-07:00)

WHERE in EUROPE are independent affiliates of a network the rule, aside from 
(perhaps) Italy?

This guy is a laugh a minute.  

John Willkie

-----Original Message-----
>From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
>Sent: Jul 5, 2008 1:32 PM
>To: opendtv@xxxxxxxxxxxxx
>Subject: [opendtv] Re: DTV awareness
>
>
>Tom Barry wrote:
>
>> But I don't believe it was just the small number of HD's.
>> I think a case could be made that WESH had a weaker
>> bargaining position than they expected because without
>> Cox they had zero HD reach in Gainesville.
>>
>> So it took longer for the two parties to converge on an
>> agreement.
>
>Makes sense to me.
>
>In the macro sense, there have to be advantages for the networks to have a 
>presence in the local OTA market, or there wouldn't be any OTA left. Even if 
>that advantage is purely for the retrans consent agreements they can get from 
>the MVPDs in the area (and I'm not saying it is). I've never ever understood 
>how NBC could be so dismissive of the Gainesville market. Nor why the 
>customers haven't raised a stink about it.
>
>I *think* that Craig told us that more and more, local affiliates are paying 
>the networks to carry their content? Did I remember this right?
>
>If true, then that would make this even more of a mystery. Because this is 
>more similar to the Euro OTA model, which seems to do quite well.
>
>The micro argument might go something like, if an OTA NBC affilate is created 
>in Gainesville, then fewer people might be lured to the MVPDs, and NBC loses 
>out. The obvious counter argument is, it's more likely that NBC will simply 
>lose the OTA audience. It is not likely that just one program would convince 
>MVPD subscribers to drop their subscription.
>
>Something doesn't add up.
>
>Bert
>
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