[opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 10 Jul 2008 09:08:54 -0700
Salman Rushdie has coined the term "behalfism." Think of it as "It's not
what I want, it's what I think someone else wants."
It's almost a worthless point of view. It's not unlike the Edsel
market-research. Non-drivers thought the Edsel was just what others wanted.
"If they did " something "I'd buy it for sure" is of value.
Thinking that if they do something, somebody else would buy it (when you
have no desire or interest) isn't 'second-guessing" it's "third-guessing."
I get my Internet (and previously my telephone) from Cablemas, the local
cable company at my apartment. I've previously tried their cable service,
but I get quite a few channels DTV over the air.
Now, if only we'd get on with the transition, I'd be able to get CBS at my
apartment over the air. KFMB-DT vacated 55 to make way for MediaFlo and
moved to channel 7. Unfortunately, that's co-channel with KABC-TV in Los
Angeles, which, from my apartment is right behind KFMB-DT. So, I lost that
signal for the duration due to NTSC-into-DTV interference. The alternative
is to watch KCBS-DT in Los Angeles, but that's seasonably variable (a
situation that I hope will improve when their DTV goes to channel 2. In the
meantime, another displacement channel has temporarily used their DTV
channel for something else closer to me.
This happened about two months ago. I'm not whining here, but this phase of
the DTV transition has caused me to lose CBS. I don't want to subscribe to
DirecTV for one network .
Telling cable companies what they have to do to appeal to other prospects is
behalfism. Looking for research to support that viewpoint is another thing
indeed .
John Willkie
_____
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de dan.grimes@xxxxxxxx
Enviado el: Thursday, July 10, 2008 8:40 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
Like I said...if my opinion really matters.
I've always admitted I was a bit of an odd ball when it comes to media
consumption. And I agree that a la carte might very well be a limited group
of consumers...and it might not. Do you know of any research where a la
carte and bundled packages went up against each other to determine how the
pricing and consumption would land? (That isn't rhetorical, I'm curious)
I don't understand the logic that because I don't subscribe to a MVPD that I
can't understand or have any stake in distribution products or platforms.
My arguments are for ethical, moral, philosophical and capital reasons. I
would subscribe if I could purchase the media I want, so long as the media I
receive and the money I pay is perceived as equitable. I am a potential
customer so I would certainly think a business would want to hear what I
would like.
But I am also a citizen and think I have the right, no, the obligation, to
participate when issues are of social importance. I'm not sure if you are
saying it is only a business decision and not a social one. I would oppose
that argument.
Dan
John Willkie <johnwillkie@xxxxxxxxxxxxx>
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[opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
Not unlike the market research for the Edsel. It tested well in focus
groups, etc. The only problem is they didn't narrow the groups down to
likely car buyers. It didn't fare well, as you may recall. Perhaps 50,000
were made, and Ford almost went out of business.
John and Craig are cable customers. They have valid, experienced, and
contrasting points of view.
"Pushbutton automatic transmission in the steering wheel! Horse-collar
grillework! Look at all that chrome!"
Would you buy one?
John Willkie
-----Original Message-----
From: dan.grimes@xxxxxxxx
Sent: Jul 9, 2008 8:43 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
I'm strongly with Craig on this issue, if my opinion really matters. And,
as I have stated before, I have additional reasons for a la carte. John
Shutt's points are well and valid, but it doesn't negate the other very
useful reasons. And it doesn't negate the option of a bundled package.
I wouldn't call it whining, but I wish more people cared about what media
they are purchasing and what their family members were watching.
Dan
"Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
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07/09/2008 08:21 AM
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[opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
Craig Birkmaier wrote:
> If you add in the rest of the cost of extended basic cable U.S.
> consumers are paying nearly $5 billion per month to watch TV
> channels crammed full of ads.
Quit whining about this, Craig.
John Shutt gave you a perfectly valid explanation as top why things
would not go as you think with a la carte. I know it will fall on deaf
ears, because it has done so countless times in the past.
So here's the real point. The vast majority of US households is
perfectly willing to pay what they are paying. The obvious explanation
being, they are not being charged enough.
You know, like the price of gasoline until, PERHAPS, very recently. It
was not high enough, if so many people were so overtly wasteful with it.
Bert
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