[opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold

  • From: "John Shutt" <shuttj@xxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 11 Jul 2008 12:16:49 -0400

Oh, one other thing I just thought about.

On an individual program basis, syndicated programs such as Oprah and Judge Judy have commercials in them, yet they still charge TV stations a fee for the rights to air those programs.

If each individual program could sustain itself with just the included spots, then why charge a syndication fee at all?

It's all about aggregating revenue from several sources.


----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx>

Yet somehow, broadcasters have managed to thrive for decades without the "found money" from retransmission consent fees.

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