[opendtv] a la carte, Who Wants It?

  • From: dan.grimes@xxxxxxxx
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 10 Jul 2008 10:09:07 -0700

I disagree that I am wanting a la carte on behalf of others.  I am saying 
I want a la carte and am willing to buy certain programming.  Just not all 
of it.  In fact, I buy lots of media, just not the way MVPDs sell it. None 
of us really know how many want the full bundle and how many want just 
certain parts.  I don't see any harm in finding out.

Dan




"John Willkie" <johnwillkie@xxxxxxxxxxxxx> 
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07/10/2008 09:08 AM
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Salman Rushdie has coined the term “behalfism.”  Think of it as “It’s not 
what I want, it’s what I think someone else wants.”
 
It’s almost a worthless point of view.  It’s not unlike the Edsel 
market-research.  Non-drivers thought the Edsel was just what others 
wanted.
 
“If they did “ something “I’d buy it for sure” is of value.
 
Thinking that if they do something, somebody else would buy it (when you 
have no desire or interest) isn’t ‘second-guessing” it’s “third-guessing.”
 
I get my Internet (and previously my telephone) from Cablemas, the local 
cable company at my apartment.  I’ve previously tried their cable service, 
but I get quite a few channels DTV over the air.
 
Now, if only we’d get on with the transition, I’d be able to get CBS at my 
apartment over the air.  KFMB-DT vacated 55 to make way for MediaFlo and 
moved to channel 7.  Unfortunately, that’s co-channel with KABC-TV in Los 
Angeles, which, from my apartment is right behind KFMB-DT.  So, I lost 
that signal for the duration due to NTSC-into-DTV interference.  The 
alternative is to watch KCBS-DT in Los Angeles, but that’s seasonably 
variable (a situation that I hope will improve when their DTV goes to 
channel 2.  In the meantime, another displacement channel has temporarily 
used their DTV channel for something else closer to me.
 
This happened about two months ago.  I’m not whining here, but this phase 
of the DTV transition has caused me to lose CBS.  I don’t want to 
subscribe to DirecTV for one network …
 
Telling cable companies what they have to do to appeal to other prospects 
is behalfism.  Looking for research to support that viewpoint is another 
thing indeed …
 
John Willkie
 
 

De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En 
nombre de dan.grimes@xxxxxxxx
Enviado el: Thursday, July 10, 2008 8:40 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
 

Like I said...if my opinion really matters. 

I've always admitted I was a bit of an odd ball when it comes to media 
consumption.  And I agree that a la carte might very well be a limited 
group of consumers...and it might not.  Do you know of any research where 
a la carte and bundled packages went up against each other to determine 
how the pricing and consumption would land?  (That isn't rhetorical, I'm 
curious) 

I don't understand the logic that because I don't subscribe to a MVPD that 
I can't understand or have any stake in distribution products or 
platforms.  My arguments are for ethical, moral, philosophical and capital 
reasons.  I would subscribe if I could purchase the media I want, so long 
as the media I receive and the money I pay is perceived as equitable.  I 
am a potential customer so I would certainly think a business would want 
to hear what I would like. 

But I am also a citizen and think I have the right, no, the obligation, to 
participate when issues are of social importance.  I'm not sure if you are 
saying it is only a business decision and not a social one.  I would 
oppose that argument. 

Dan 





John Willkie <johnwillkie@xxxxxxxxxxxxx> 
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Not unlike the market research for the Edsel.  It tested well in focus 
groups, etc.  The only problem is they didn't narrow the groups down to 
likely car buyers.  It didn't fare well, as you may recall.  Perhaps 
50,000 were made, and Ford almost went out of business. 
John and Craig are cable customers.  They have valid, experienced, and 
contrasting points of view. 
"Pushbutton automatic transmission in the steering wheel!  Horse-collar 
grillework!  Look at all that chrome!" 
Would you buy one? 

John Willkie 
-----Original Message----- 
From: dan.grimes@xxxxxxxx 
Sent: Jul 9, 2008 8:43 AM 
To: opendtv@xxxxxxxxxxxxx 
Subject: [opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold 


I'm strongly with Craig on this issue, if my opinion really matters.  And, 
as I have stated before, I have additional reasons for a la carte.  John 
Shutt's points are well and valid, but it doesn't negate the other very 
useful reasons.  And it doesn't negate the option of a bundled package. 

I wouldn't call it whining, but I wish more people cared about what media 
they are purchasing and what their family members were watching. 

Dan 


"Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx> 
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07/09/2008 08:21 AM 


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Craig Birkmaier wrote:

> If you add in the rest of the cost of extended basic cable U.S.
> consumers are paying nearly $5 billion per month to watch TV
> channels crammed full of ads.

Quit whining about this, Craig.

John Shutt gave you a perfectly valid explanation as top why things
would not go as you think with a la carte. I know it will fall on deaf
ears, because it has done so countless times in the past.

So here's the real point. The vast majority of US households is
perfectly willing to pay what they are paying. The obvious explanation
being, they are not being charged enough.

You know, like the price of gasoline until, PERHAPS, very recently. It
was not high enough, if so many people were so overtly wasteful with it.

Bert


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