[opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 11 Jul 2008 10:49:17 -0700
John;
Actually, many tv shows today do support themselves on a fully-barter basis.
That's generally the norm.
Oprah, and (I assume you are correct) Judge Judy charge barter plus license
fee because they can. However, I don't believe that Judge Judy gets a
license fee in all markets. Oprah does -- her show has been around for
decades, starting when barter was rare and added it later.
In San Diego, the station that paid for Dr. Phil (with a very heavy
commercial load, by the way) ended up getting Oprah from the only station
that had ever carried it. I assume that was part of the deal. So, not all
consideration is cash or barter.
They charge it if (and where) they can get it.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de John Shutt
Enviado el: Friday, July 11, 2008 9:17 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Analysis: Broadcast's $1 Billion Pot of Gold
Oh, one other thing I just thought about.
On an individual program basis, syndicated programs such as Oprah and Judge
Judy have commercials in them, yet they still charge TV stations a fee for
the rights to air those programs.
If each individual program could sustain itself with just the included
spots, then why charge a syndication fee at all?
It's all about aggregating revenue from several sources.
John
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
> Yet somehow, broadcasters have managed to thrive for decades without the
> "found money" from retransmission consent fees.
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