[opendtv]
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 22 Jan 2008 11:00:59 -0500
Yet another example of how things are more similar than different, around the
world. Best Buy did the same thing. Effectively, most stores seem to have,
although Target still sells a few oddball analog sets.
Bert
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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=2900
DSG to end analogue TV sales
DSG international has become the first electrical retailer in the UK to
terminate all purchases of analogue televisions and move to a 100% digital
television range.
No further orders will be placed for analogue televisions once existing
commitments are fulfilled and the Group's chains: Currys, PC World and
Dixons.co.uk will begin the transition to digital-only with immediate effect.
Staff will offer buyers of remaining analogue televisions the option of a
digital set-top box to ensure that the televisions are capable of receiving
digital broadcasts once switchover takes place. A scaled-up information
campaign in stores will include literature, prominent display materials and
trained staff who provide clear, impartial guidance on options. Guidance will
be designed with vulnerable groups including the elderly particularly in mind.
Peter Keenan, managing director of Currys, said: "We believe that it is
appropriate to ensure that our customers are able to select from a future-proof
range of televisions. Integrated digital televisions are relatively simple to
operate, offer superior technology and are an important window on the digital
future. They are now available for less than £150 from our stores."
Peter Keenan added: "We are concerned at the high volumes of analogue
televisions still on sale in the UK and we favour early transition to a digital
only range. Digital provides a better deal for customers and reduces waste by
removing the requirement for soon-to-be-obsolete analogue tuners in our
television range and the unnecessary purchase of extra digital set-top boxes."
Ford Ennals, Chief Executive, Digital UK, the independent body coordinating the
digital television switchover, said: "This announcement is further evidence
that analogue television's days are numbered. Switchover has already started
and by 2012 will make digital television the standard for all UK households.
It's hardly surprising therefore that many consumers question why analogue
products are still being made and sold."
He added: "DSG international are to be congratulated for taking a lead in this
area and I hope others will quickly follow suit. Currys in Whitehaven went
all-digital last year and proved a vital source of advice and switchover ready
equipment for the local community. As switchover rolls out around the country,
electrical retailers of all sizes have a vital role to play in ensuring their
products and their customers are ready for this very significant change."
The shift from analogue to digital transmission in the UK started in
Whitehaven, Cumbria, in Autumn 2007. The Borders region will be the first major
geographical area to switch to digital transmission later this year.
DTG Staff 22.01.2008
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