• From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 22 Jan 2008 11:00:59 -0500

Yet another example of how things are more similar than different, around the 
world. Best Buy did the same thing. Effectively, most stores seem to have, 
although Target still sells a few oddball analog sets.



DSG to end analogue TV sales

DSG international has become the first electrical retailer in the UK to 
terminate all purchases of analogue televisions and move to a 100% digital 
television range.

No further orders will be placed for analogue televisions once existing 
commitments are fulfilled and the Group's chains: Currys, PC World and 
Dixons.co.uk will begin the transition to digital-only with immediate effect.

Staff will offer buyers of remaining analogue televisions the option of a 
digital set-top box to ensure that the televisions are capable of receiving 
digital broadcasts once switchover takes place. A scaled-up information 
campaign in stores will include literature, prominent display materials and 
trained staff who provide clear, impartial guidance on options. Guidance will 
be designed with vulnerable groups including the elderly particularly in mind.

Peter Keenan, managing director of Currys, said: "We believe that it is 
appropriate to ensure that our customers are able to select from a future-proof 
range of televisions. Integrated digital televisions are relatively simple to 
operate, offer superior technology and are an important window on the digital 
future. They are now available for less than £150 from our stores."

Peter Keenan added: "We are concerned at the high volumes of analogue 
televisions still on sale in the UK and we favour early transition to a digital 
only range. Digital provides a better deal for customers and reduces waste by 
removing the requirement for soon-to-be-obsolete analogue tuners in our 
television range and the unnecessary purchase of extra digital set-top boxes."

Ford Ennals, Chief Executive, Digital UK, the independent body coordinating the 
digital television switchover, said: "This announcement is further evidence 
that analogue television's days are numbered. Switchover has already started 
and by 2012 will make digital television the standard for all UK households. 
It's hardly surprising therefore that many consumers question why analogue 
products are still being made and sold."

He added: "DSG international are to be congratulated for taking a lead in this 
area and I hope others will quickly follow suit. Currys in Whitehaven went 
all-digital last year and proved a vital source of advice and switchover ready 
equipment for the local community. As switchover rolls out around the country, 
electrical retailers of all sizes have a vital role to play in ensuring their 
products and their customers are ready for this very significant change."

The shift from analogue to digital transmission in the UK started in 
Whitehaven, Cumbria, in Autumn 2007. The Borders region will be the first major 
geographical area to switch to digital transmission later this year.

DTG Staff 22.01.2008
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