[opendtv] Re: Mobile DTV test
- From: Bob Miller <bob@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 19 Apr 2004 15:23:27 -0400
It is not just a difference in modulation. In Berlin they have a 95%
cable and satellite penetration and now have over a 12% OTA digital
penetration after little over a year. The cost and hassle to the
consumer would also have been less and I believe retailers and
broadcasters would have been more interested in supplying both SD and HD
programming. Receivers that worked plug and play with current analog
sets would have been selling in numbers similar to both Berlin and the
UK. You would have inexpensive receivers for your PC and laptop and
inexpensive portable and mobile DTV sets.
And why do you say a few offerings per market? They have 30 or so
channels in Berlin and the UK and that has been enough. In the US we
could have more per market. Even with 30 channels in the UK something
like 80% of the viewing is of just six of those channels. A lot of
people would be very interested in a easy to use mobile/fixed offering
of 30 free channels in the US. And I think a lot more channels than that
could be offered in the US.
Bob Miller
Eory Frank-p22212 wrote:
>Bob Miller wrote:
>
>
>>Now the CEA
>>doesn't even
>>want to support mandatory 8-VSB receivers because they perceive the
>>opposite now, 8-VSB receivers in HDTV sets will actually IMPEDE sales.
>>
>>
>>
>
>Whether they want to or not, most if not all of their member companies have
>said they will meet the FCC deadlines.
>
>
>
>>That is the most ironic part of the transition. The CEA that first
>>adamantly and ignorantly fought for 8-VSB because they
>>perceived that it
>>would mean strong sales and now they believe the opposite.
>>
>>
>>
>
>Regardless of what CEA and its members believe, the important thing is what do
>the retailers believe? If they believe that integraded HDTV sets that cost
>several hundred $ more than the equivalent HDTV display will result in
>increased sales, they should already be placing the orders for those
>integrated HDTV sets with screen sizes > 36". July 1 isn't very far off. If
>they believe that they will continue to sell far fewer integrated HDTV sets --
>as has been their history since day one of the DTV transition -- then they
>will continue to order those things that consumers actually buy.
>
>The mandate will fail simply because consumers will not be forced to spend
>substantial amounts of money on something they perceive has little value.
>
>
>
>>If COFDM had been taken seriously back in 1995 on or even if
>>it had been
>>allowed in 2000 or January 2001 we would be a lot farther
>>along in the
>>DTV transition in the US and much farther along with HDTV in
>>the US and
>>worldwide.
>>
>>
>
>Nonsense. Modulation has nothing to do with the problem here. A robust
>modulation scheme is a necessary but not sufficient condition for OTA DTV
>success. Even with COFDM, the difference in demand for integrated HDTV sets
>vs. HDTV monitors would be no different than it is with 8-VSB.
>
>When the cost of the integrated receiver/decoder is negligible, U.S. consumers
>will accept them (and not use them) without a second thought -- just as they
>accept the V-chip mandate without a second thought. Most are unaware of the
>V-chip, never use it, and thankfully, didn't pay extra for it.
>
>You can't solve the content issue -- a few OTA offerings per market vs. the
>zillion channel universe of cable & satellite -- simply by changing to a more
>robust transmission system.
>
>-- Frank Eory
>
>
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