[opendtv] Re: How About Portable ATSC Receivers?

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Fri, 1 Apr 2005 07:23:06 -0500

At 11:13 PM -0500 3/31/05, Mark Schubin wrote:
>BenWebber@xxxxxxx wrote:
>
>>LG's decision not to manufacture a 5th-gen ATSC STB arises from the
>>obvious fact that demand for ATSC settop boxes is not significantly
>>different from zero.
>>
>According to the Consumer Electronics Association, factory sales of 
>integrated DTT sets and DTT STBs have been nearly identical 
>(cumulative to the end of 2004), about 1.5 million of each.

Divide the total of cable ready sets by one year.

Take the total number of ATSC capable STBs and subtract all of those 
that are DBS receivers (not attached to an off-air antenna) then 
divide what's left by 7 years.

It is still nearly impossible to find a stand alone ATSC receiver 
here in Gainesville.

Now let's look at the REAL DTV transition.

I am working on a ten year old house with an "ATSC like" problem- 
putting new siding on it. The old particle board siding didn't work - 
it is no longer manufactured as there were so many law suits when it 
started rotting after a few years.

The new owner chose a cable bundle (The DirecTV dish from the 
previous owner is still on the roof). For the past two days the Cable 
guys (contract installers for Cox Cable) have been establishing 
service. They were complaining about how bad the DBS installer had 
screwed up the system - many trips up into the attic to restore the 
original cable wiring in the home.

They installed a Scientific Atlanta HD set top box and a cable modem. 
They indicated that most of their new installs are based on product 
bundling.

Most important, they are installing a lot of HD service. Each 
installer is doing at least two HD homes per day (some days 4-5). 
There are 7 contract installer crews in the Gainesville/Ocala markets 
- I presume that this is in addition to regular Cox installation 
crews and the self installs that are now routine.

They are also installing some cable cards in integrated sets - they 
have yet to see one of these sets attached to an off-air antenna; 
this is not surprising, since Cox is carrying all local DTV 
broadcasts that are available (the local ABC affiliate still in not 
on the air due to a challenge to a distant broadcasters operating on 
the DTV channel to which they are assigned).

One of the installers I spoke with has DirecTV and was talking about 
the announcement that they will be delivering HD signals to local 
markets in the next year. DISH is delivering analog locals in 
Gainesville now, and they are gaining market share, even as Cox is 
deploying digital services at a healthy rate.

Meanwhile local broadcasters spend their time making certain that 
there is no duplication of their signals on the dozens of cable 
systems that serve the Gainesville/Ocala markets and surrounding 
areas, and denying requests of DBS subscribers to receive the 
national HD feeds that are NOT being offered by the local affiliates.

Regards
Craig





 
 
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