[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?

  • From: "Armando Guerra" <birdie@xxxxxxxxxxxxx>
  • To: <techassist@xxxxxxxxxxxxx>
  • Date: Thu, 22 Dec 2005 08:42:30 -0800

I have used the yellow pages for about 25yrs and I remember that about 10yrs 
ago,I tried to cancel them due to them getting too expensive but the phone 
company told me that If i did cancel,I would have to get another telephone 
#.I have had this # since I started and hate to give it up since my 
customers are well familiar with it.
Mando
AZ
----- Original Message ----- 
From: "Al L" <alleathe@xxxxxxxxxxx>
To: <techassist@xxxxxxxxxxxxx>
Sent: Thursday, December 22, 2005 7:25 AM
Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?


> Good post. Does anybody have the Cahunas to cancel Yellow Pages,and run a
> nice ad every week in some different newspaper?Maybe offer a coupon good 
> for
> a month, or indefinitely? I think I will try one of the mail out coupon
> deals soon.
>
> Al's TV
> Al Leatherman
> 973-361-5796
> ----- Original Message ----- 
> From: "Robert McPherson" <rm502@xxxxxxxxxxxxx>
> To: <techassist@xxxxxxxxxxxxx>
> Sent: Thursday, December 22, 2005 10:07 AM
> Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>
>
>>I agree that the Yellow Pages is not a satisfactory method of advertising
>> anymore.  The Yellow Pages is expensive for the size of ad you get, you
>> have
>> no control over the geographic area that you are reaching, it is a year
>> before you can revise your ad to reflect changes in your business, and
>> since
>> there are so many competitive "Yellow Pages" published by other
>> companies -
>> the customer owns several directories and could miss your ad in the "Real
>> Yellow Pages"
>>
>> Customer Referals, referals from other shops that are overloaded or don't
>> service a particular brand or type of item, Weekly newspapers, and direct
>> mail flyers are a better way.  Also, I am seriously thinking about
>> advertising on Google.  I've heard it is quite reasonable and a search 
>> for
>> "TV Repair" from a particular geographic area can bring up a right side 
>> of
>> the Google page ad bought from them.
>>
>> Robert McPherson
>> Computer & Television Service
>> 1322 Durrett Lane Louisville, KY 40213
>> Telephone (502) 367-9324 Cellphone (502) 298-6997
>> Email  rm502@xxxxxxxxxxxxx
>>
>> ----- Original Message -----
>> From: "tvservice" <tvservice@xxxxxxxxxxxxx>
>> To: <techassist@xxxxxxxxxxxxx>
>> Sent: Thursday, December 22, 2005 9:41 AM
>> Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>>
>>
>> Best: word of mouth
>> Next best: manufacterer referrals
>> Worst: yellow pages/phone book
>>
>> Robert
>> tvservice@xxxxxxxxxxxxx
>> H & H Electronics Inc
>> http://supertek.igniteinc.biz
>>
>> ----- Original Message -----
>> From: "William E Miller" <prototech@xxxxxxx>
>> To: <techassist@xxxxxxxxxxxxx>
>> Cc: <repair@xxxxxxxxxxxxxxx>
>> Sent: Wednesday, December 21, 2005 10:52 PM
>> Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
>>
>>
>>> Feel free to take this to private e-mail (and I can summarize) if you
>>> lik=
>>> e,
>>> but I'm wanting to get your input on advertising.
>>>
>>> What has been your most effective advertising medium / venue?
>>>
>>> What has been your least effective advertising medium / venue?
>>>
>>> Any horror stories?
>>>
>>> Any slick tricks you've discovered?
>>>
>>> This should be interesting! *grin*
>>>
>>>
>>> William E. Miller, ASEET
>>> prototech@xxxxxxx
>>> Indiana USA
>>>
>>>
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