[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
- From: Wayne Vanaman <Wayne@xxxxxxxxxxxxxxxxxxxxx>
- To: techassist@xxxxxxxxxxxxx
- Date: Thu, 22 Dec 2005 11:17:46 -0600
The phone book is not as good as it used to be, and now the Yellow Pages
is even creating there own competition, called a Yellow Page supplement.
If you don't pay to advertise in it you don't get your add.
The competing yellow pages does not even list us in "repair", only TV
sales and service, very deceptive.
I don't know about Google advertising, but we get business from our web
site, and other shops.
Word of mouth is the highest Quality advertising, and That is mostly
what dictates the Type of customer you have.
Clientele type is important to me. Jerks know jerks, so their word of
mouth advertising will get you jerks for customers, and the "good"
customers will get you more good customers.
Wayne Vanaman
Omega Electronics
6904 W Fairfield Dr
Pensacola, Fl. 32506-3310
Wayne@xxxxxxxxxxxxxxxxxxxxx
WWW.PensacolaTVRepair.Com
850-456-5995 voice
850-458-6369 fax
Robert McPherson wrote:
> I agree that the Yellow Pages is not a satisfactory method of advertising
> anymore. The Yellow Pages is expensive for the size of ad you get, you have
> no control over the geographic area that you are reaching, it is a year
> before you can revise your ad to reflect changes in your business, and since
> there are so many competitive "Yellow Pages" published by other companies -
> the customer owns several directories and could miss your ad in the "Real
> Yellow Pages"
>
> Customer Referals, referals from other shops that are overloaded or don't
> service a particular brand or type of item, Weekly newspapers, and direct
> mail flyers are a better way. Also, I am seriously thinking about
> advertising on Google. I've heard it is quite reasonable and a search for
> "TV Repair" from a particular geographic area can bring up a right side of
> the Google page ad bought from them.
>
> Robert McPherson
> Computer & Television Service
> 1322 Durrett Lane Louisville, KY 40213
> Telephone (502) 367-9324 Cellphone (502) 298-6997
> Email rm502@xxxxxxxxxxxxx
>
> ----- Original Message -----
> From: "tvservice" <tvservice@xxxxxxxxxxxxx>
> To: <techassist@xxxxxxxxxxxxx>
> Sent: Thursday, December 22, 2005 9:41 AM
> Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>
>
> Best: word of mouth
> Next best: manufacterer referrals
> Worst: yellow pages/phone book
>
> Robert
> tvservice@xxxxxxxxxxxxx
> H & H Electronics Inc
> http://supertek.igniteinc.biz
>
> ----- Original Message -----
> From: "William E Miller" <prototech@xxxxxxx>
> To: <techassist@xxxxxxxxxxxxx>
> Cc: <repair@xxxxxxxxxxxxxxx>
> Sent: Wednesday, December 21, 2005 10:52 PM
> Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
>
>
>
>>Feel free to take this to private e-mail (and I can summarize) if you lik=
>>e,
>>but I'm wanting to get your input on advertising.
>>
>>What has been your most effective advertising medium / venue?
>>
>>What has been your least effective advertising medium / venue?
>>
>>Any horror stories?
>>
>>Any slick tricks you've discovered?
>>
>>This should be interesting! *grin*
>>
>>
>>William E. Miller, ASEET
>>prototech@xxxxxxx
>>Indiana USA
>>
>>
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