[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?

  • From: Larry <schntv@xxxxxxxxxxxx>
  • To: techassist@xxxxxxxxxxxxx
  • Date: Thu, 22 Dec 2005 13:42:01 -0500

my only question would be, were these old customers just using 
the discount, or did it bring in new customers.
Over the years, i have advertised and tried most ideas my 
newspaper rep suggested.
I have been very disappointed in advertising effect for me.
the best thing i did, was move to a busy street, professional 
business front. wish i had done this 20 years ago, it must 
have doubled my business.
location, location, location
Larry


Christopher Barnak wrote:

> I use to put a small Ad in the local section on the newspapers every
> month
> when I was in business. I offered "10% off with this coupon". I also
> would
> put in it "Never Expires" in it also. And "Show coupon only AFTER you
> get
> an estimate for repairs". The coupon worked better than I thought it
> was ,
> because I did not see many at first. But many people (alot of women)
> would
> put them in there little coupon index and when something broke, they
> would
> bring it to me because of the coupon. Some were 3 years old or more
> according
> to the customers.
> Chris Barnak
> Norfolk Public Schools
> 
> 
> 
>>>>alleathe@xxxxxxxxxxx 12/22/05 10:25 AM >>>
> 
> Good post. Does anybody have the Cahunas to cancel Yellow Pages,and run
> a 
> nice ad every week in some different newspaper?Maybe offer a coupon
> good for 
> a month, or indefinitely? I think I will try one of the mail out coupon
> 
> deals soon.
> 
> Al's TV
> Al Leatherman
> 973-361-5796
> ----- Original Message ----- 
> From: "Robert McPherson" <rm502@xxxxxxxxxxxxx>
> To: <techassist@xxxxxxxxxxxxx>
> Sent: Thursday, December 22, 2005 10:07 AM
> Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> 
> 
> 
>>I agree that the Yellow Pages is not a satisfactory method of
> 
> advertising
> 
>>anymore.  The Yellow Pages is expensive for the size of ad you get,
> 
> you 
> 
>>have
>>no control over the geographic area that you are reaching, it is a
> 
> year
> 
>>before you can revise your ad to reflect changes in your business,
> 
> and 
> 
>>since
>>there are so many competitive "Yellow Pages" published by other 
>>companies -
>>the customer owns several directories and could miss your ad in the
> 
> "Real
> 
>>Yellow Pages"
>>
>>Customer Referals, referals from other shops that are overloaded or
> 
> don't
> 
>>service a particular brand or type of item, Weekly newspapers, and
> 
> direct
> 
>>mail flyers are a better way.  Also, I am seriously thinking about
>>advertising on Google.  I've heard it is quite reasonable and a
> 
> search for
> 
>>"TV Repair" from a particular geographic area can bring up a right
> 
> side of
> 
>>the Google page ad bought from them.
>>
>>Robert McPherson
>>Computer & Television Service
>>1322 Durrett Lane Louisville, KY 40213
>>Telephone (502) 367-9324 Cellphone (502) 298-6997
>>Email  rm502@xxxxxxxxxxxxx 
>>
>>----- Original Message -----
>>From: "tvservice" <tvservice@xxxxxxxxxxxxx>
>>To: <techassist@xxxxxxxxxxxxx>
>>Sent: Thursday, December 22, 2005 9:41 AM
>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>>
>>
>>Best: word of mouth
>>Next best: manufacterer referrals
>>Worst: yellow pages/phone book
>>
>>Robert
>>tvservice@xxxxxxxxxxxxx 
>>H & H Electronics Inc
>>http://supertek.igniteinc.biz 
>>
>>----- Original Message -----
>>From: "William E Miller" <prototech@xxxxxxx>
>>To: <techassist@xxxxxxxxxxxxx>
>>Cc: <repair@xxxxxxxxxxxxxxx>
>>Sent: Wednesday, December 21, 2005 10:52 PM
>>Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
>>
>>
>>
>>>Feel free to take this to private e-mail (and I can summarize) if
> 
> you 
> 
>>>lik=
>>>e,
>>>but I'm wanting to get your input on advertising.
>>>
>>>What has been your most effective advertising medium / venue?
>>>
>>>What has been your least effective advertising medium / venue?
>>>
>>>Any horror stories?
>>>
>>>Any slick tricks you've discovered?
>>>
>>>This should be interesting! *grin*
>>>
>>>
>>>William E. Miller, ASEET
>>>prototech@xxxxxxx 
>>>Indiana USA
>>>
>>>
>>>
> 
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