[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
- From: "Damon" <DamonEB@xxxxxxxxxxx>
- To: <techassist@xxxxxxxxxxxxx>
- Date: Fri, 23 Dec 2005 08:09:51 -0500
Sounds like you're set up for a "flashing-action" sign....that would be good
advertising for your situation.
Damon B
Telrad Electronics
Fort Wayne IN
----- Original Message -----
From: "Paul" <dntwntv@xxxxxxxxxxxxx>
To: <techassist@xxxxxxxxxxxxx>
Sent: Thursday, December 22, 2005 2:28 PM
Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> It depends on several factors. Where you are located, the competition, and
the
> population. I have no competition,have one of the best locations in town,
> between the bank and the post office,and population about 30,000 in a 5mi.
> radius. I have not advertised in the SBC book, for over 5yrs. This year I
am
> only in books that list me free with out being asked. I agree word of
mouth and
> repeat customers is some of the best advertising. However if you have
little or
> no exposure to passing traffic,and a relatively new business in the area,
you
> have to advertise somewhere. I have done coupons, radio, and newspaper
ads.
> Less than 2% results most of the time.
> Paul
>
>
> --- Larry <schntv@xxxxxxxxxxxx> wrote:
>
> > word of mouth is hard to beat.
> > make customers feel welcome, dont let them feel they are
> > bothering you.
> > and if you fix their tv at the price you estimated, they and
> > their friends will come back.
> > Larry
> >
> >
> > Armando Guerra wrote:
> >
> > > At the present time the ad is paying for itself because we get alot of
the
> > > "snowbirds"that come in around october and stay here until april or
> > may.They
> > > find us in the book unless they are told by one of our customers that
have
> > > done business with us (word of mouth).As for the phone co.,they did
not
> > > mention to me that I could cancel my contract and keep the same # even
if I
> >
> > > had to wait until the renewel time.Thanks for the info.
> > > Mando
> > > AZ
> > >
> > >
> > > ----- Original Message -----
> > > From: "becyn" <becyn@xxxxxxxxxx>
> > > To: <techassist@xxxxxxxxxxxxx>
> > > Sent: Thursday, December 22, 2005 10:35 AM
> > > Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> > >
> > >
> > >
> > >>Armando,
> > >>That only applies if you try to cancel durring the contract period.
All
> > >>you have to do is NOT RENEW the CONTRACT.
> > >>You are not REQUIURED to have yellow page advertizing if you have a
> > >>business phone. However, you DO get a free name listing, just because
> > >>you are a commercial customer.
> > >>
> > >>As an ASC I get mfr referals, as well as making myself known to the
> > >>local retailers. I have not been in the (paid) yellow pages for 5
years
> > >>and have more than enough work.
> > >>
> > >>There are too many books both on the net and in circulation. You could
> > >>spend a fortune on that confusion.
> > >>Besides , I find that we got a alot more "finger shopping" calls that
> > >>only wasted our time. Now 90% of calls result in $$.
> > >>
> > >>Jim McVey
> > >>McVey Alltronix
> > >>327 Broadway
> > >>Newburgh N.Y. 12550
> > >>
> > >>"If it doesn't play...
> > >>CALL MCVEY !!!!!!"
> > >>Factory authorized
> > >>service for over 20
> > >>major brands.
> > >>845 561 8383
> > >>(Last of the Mohegans)
> > >>Armando Guerra wrote:
> > >>
> > >>
> > >>>I have used the yellow pages for about 25yrs and I remember that
about
> > >>>10yrs
> > >>>ago,I tried to cancel them due to them getting too expensive but the
phone
> > >>>company told me that If i did cancel,I would have to get another
telephone
> > >>>#.I have had this # since I started and hate to give it up since my
> > >>>customers are well familiar with it.
> > >>>Mando
> > >>>AZ
> > >>>----- Original Message -----
> > >>>From: "Al L" <alleathe@xxxxxxxxxxx>
> > >>>To: <techassist@xxxxxxxxxxxxx>
> > >>>Sent: Thursday, December 22, 2005 7:25 AM
> > >>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> > >>>
> > >>>
> > >>>
> > >>>
> > >>>
> > >>>>Good post. Does anybody have the Cahunas to cancel Yellow Pages,and
run a
> > >>>>nice ad every week in some different newspaper?Maybe offer a coupon
good
> > >>>>for
> > >>>>a month, or indefinitely? I think I will try one of the mail out
coupon
> > >>>>deals soon.
> > >>>>
> > >>>>Al's TV
> > >>>>Al Leatherman
> > >>>>973-361-5796
> > >>>>----- Original Message -----
> > >>>>From: "Robert McPherson" <rm502@xxxxxxxxxxxxx>
> > >>>>To: <techassist@xxxxxxxxxxxxx>
> > >>>>Sent: Thursday, December 22, 2005 10:07 AM
> > >>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> > >>>>
> > >>>>
> > >>>>
> > >>>>
> > >>>>
> > >>>>>I agree that the Yellow Pages is not a satisfactory method of
> > >>>>>advertising
> > >>>>>anymore. The Yellow Pages is expensive for the size of ad you get,
you
> > >>>>>have
> > >>>>>no control over the geographic area that you are reaching, it is a
year
> > >>>>>before you can revise your ad to reflect changes in your business,
and
> > >>>>>since
> > >>>>>there are so many competitive "Yellow Pages" published by other
> > >>>>>companies -
> > >>>>>the customer owns several directories and could miss your ad in the
> > >>>>>"Real
> > >>>>>Yellow Pages"
> > >>>>>
> > >>>>>Customer Referals, referals from other shops that are overloaded or
> > >>>>>don't
> > >>>>>service a particular brand or type of item, Weekly newspapers, and
> > >>>>>direct
> > >>>>>mail flyers are a better way. Also, I am seriously thinking about
> > >>>>>advertising on Google. I've heard it is quite reasonable and a
search
> > >>>>>for
> > >>>>>"TV Repair" from a particular geographic area can bring up a right
side
> > >>>>>of
> > >>>>>the Google page ad bought from them.
> > >>>>>
> > >>>>>Robert McPherson
> > >>>>>Computer & Television Service
> > >>>>>1322 Durrett Lane Louisville, KY 40213
> > >>>>>Telephone (502) 367-9324 Cellphone (502) 298-6997
> > >>>>>Email rm502@xxxxxxxxxxxxx
> > >>>>>
> > >>>>>----- Original Message -----
> > >>>>>From: "tvservice" <tvservice@xxxxxxxxxxxxx>
> > >>>>>To: <techassist@xxxxxxxxxxxxx>
> > >>>>>Sent: Thursday, December 22, 2005 9:41 AM
> > >>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your
Shop?
> > >>>>>
> > >>>>>
> > >>>>>Best: word of mouth
> > >>>>>Next best: manufacterer referrals
> > >>>>>Worst: yellow pages/phone book
> > >>>>>
> > >>>>>Robert
> > >>>>>tvservice@xxxxxxxxxxxxx
> > >>>>>H & H Electronics Inc
> > >>>>>http://supertek.igniteinc.biz
> > >>>>>
> > >>>>>----- Original Message -----
> > >>>>>From: "William E Miller" <prototech@xxxxxxx>
> > >>>>>To: <techassist@xxxxxxxxxxxxx>
> > >>>>>Cc: <repair@xxxxxxxxxxxxxxx>
> > >>>>>Sent: Wednesday, December 21, 2005 10:52 PM
> > >>>>>Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
> > >>>>>
> > >>>>>
> > >>>>>
> > >>>>>
> > >>>>>
> > >>>>>>Feel free to take this to private e-mail (and I can summarize) if
you
> > >>>>>>lik=
> > >>>>>>e,
> > >>>>>>but I'm wanting to get your input on advertising.
> > >>>>>>
> > >>>>>>What has been your most effective advertising medium / venue?
> > >>>>>>
> > >>>>>>What has been your least effective advertising medium / venue?
> > >>>>>>
> > >>>>>>Any horror stories?
> > >>>>>>
> > >>>>>>Any slick tricks you've discovered?
> > >>>>>>
> > >>>>>>This should be interesting! *grin*
> > >>>>>>
> > >>>>>>
> > >>>>>>William E. Miller, ASEET
> > >>>>>>prototech@xxxxxxx
> > >>>>>>Indiana USA
> > >>>>>>
> > >>>>>>
> >
>
>>>>>>----------------------------------------------------------------------
----
> > >>>>>>
> > >>>>>>
> > >>>>>
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> > >>>>>
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> >
> === message truncated ===
>
> Paul ,B
> Central TV&Video
> 911W Grand Ave
> Grover Beach Ca.
> (805)481-8084
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