[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
- From: Wayne Vanaman <Wayne@xxxxxxxxxxxxxxxxxxxxx>
- To: techassist@xxxxxxxxxxxxx
- Date: Thu, 22 Dec 2005 16:40:47 -0600
EXCELLENT ADVICE, Gerald.
I would add that if you want your business to do something different
(like grow) you must Change something in what you are doing. If you
have been growing 10% per year (or whatever) and you are happy with
that, keep doing what you are doing.
Wayne Vanaman
Omega Electronics
6904 W Fairfield Dr
Pensacola, Fl. 32506-3310
Wayne@xxxxxxxxxxxxxxxxxxxxx
WWW.PensacolaTVRepair.Com
850-456-5995 voice
850-458-6369 fax
Gerald Gill wrote:
> Interesting, the general members here feel the yellow pages are just an
> expense....
>
> Here we actually ask people how they heard about us and we have been
> charting this for over 15 years. Most local repairs are repeats and
> referrals therefore we keep the ad here (locally) about double the size
> of a business card.
> Outside our area most customers come to us because of our ad in the
> yellow pages therefore the ad size is much larger. I can tell you from
> facts based on our chart it Pays Back Big Time. (We tried smaller ads
> outside our area and for dollar to dollar the smaller ads were just a
> waste of time and money)
>
> So it goes, know your market!! Base your decision on facts not that it's
> just an expense. Usually 1 or 2 repairs pay for that ad. If you take it
> out how much business are you really missing (if you are never tracking
> on paper how would you really know anyways until you see your accountant
> then usually its to late by then).
>
> Remember, you must do a business plan, set goals, research your market
> and your business has a much better chance to prosper in the New Year. I
> can't imagine not knowing were I'm going without a road map, can you?
>
> If something breaks down, where do you go... newspaper or yellow pages?
> Sometimes we ask our friends or family (how did they find you?)
>
> If your area offers more than 1 yellow page directory, were you tracking
> which one brought in the most business?
>
> Running your business is just as important as knowing how to fix
> consumer electronics. Don't let the business run you or you are doomed.
>
> Something for all of us to think of before the New Year
> How about 5-15% increase in revenues in 2006, how will you get there?
>
> I think we have a strong membership here and I would love only to see it
> grow... keep up the great work everyone and have a great Christmas and
> New Year!!!!
>
> Cheers
>
>
> Gerald Gill
> Gillco Electronics Inc
> 113 King St East
> Bowmanville, Ont.
> Canada
> (905)623-9312
>
>
>
> -----Original Message-----
> From: techassist-bounce@xxxxxxxxxxxxx
> [mailto:techassist-bounce@xxxxxxxxxxxxx] On Behalf Of Larry
> Sent: December 22, 2005 1:54 PM
> To: techassist@xxxxxxxxxxxxx
> Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>
> word of mouth is hard to beat.
> make customers feel welcome, dont let them feel they are
> bothering you.
> and if you fix their tv at the price you estimated, they and
> their friends will come back.
> Larry
>
>
> Armando Guerra wrote:
>
>
>>At the present time the ad is paying for itself because we get alot of
>
> the
>
>>"snowbirds"that come in around october and stay here until april or
>
> may.They
>
>>find us in the book unless they are told by one of our customers that
>
> have
>
>>done business with us (word of mouth).As for the phone co.,they did
>
> not
>
>>mention to me that I could cancel my contract and keep the same # even
>
> if I
>
>>had to wait until the renewel time.Thanks for the info.
>>Mando
>>AZ
>>
>>
>>----- Original Message -----
>>From: "becyn" <becyn@xxxxxxxxxx>
>>To: <techassist@xxxxxxxxxxxxx>
>>Sent: Thursday, December 22, 2005 10:35 AM
>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>>
>>
>>
>>
>>>Armando,
>>>That only applies if you try to cancel durring the contract period.
>
> All
>
>>>you have to do is NOT RENEW the CONTRACT.
>>>You are not REQUIURED to have yellow page advertizing if you have a
>>>business phone. However, you DO get a free name listing, just because
>>>you are a commercial customer.
>>>
>>>As an ASC I get mfr referals, as well as making myself known to the
>>>local retailers. I have not been in the (paid) yellow pages for 5
>
> years
>
>>>and have more than enough work.
>>>
>>>There are too many books both on the net and in circulation. You could
>>>spend a fortune on that confusion.
>>>Besides , I find that we got a alot more "finger shopping" calls that
>>>only wasted our time. Now 90% of calls result in $$.
>>>
>>>Jim McVey
>>>McVey Alltronix
>>>327 Broadway
>>>Newburgh N.Y. 12550
>>>
>>>"If it doesn't play...
>>>CALL MCVEY !!!!!!"
>>>Factory authorized
>>>service for over 20
>>>major brands.
>>>845 561 8383
>>>(Last of the Mohegans)
>>>Armando Guerra wrote:
>>>
>>>
>>>
>>>>I have used the yellow pages for about 25yrs and I remember that
>
> about
>
>>>>10yrs
>>>>ago,I tried to cancel them due to them getting too expensive but the
>
> phone
>
>>>>company told me that If i did cancel,I would have to get another
>
> telephone
>
>>>>#.I have had this # since I started and hate to give it up since my
>>>>customers are well familiar with it.
>>>>Mando
>>>>AZ
>>>>----- Original Message -----
>>>>From: "Al L" <alleathe@xxxxxxxxxxx>
>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>Sent: Thursday, December 22, 2005 7:25 AM
>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>>Good post. Does anybody have the Cahunas to cancel Yellow Pages,and
>
> run a
>
>>>>>nice ad every week in some different newspaper?Maybe offer a coupon
>
> good
>
>>>>>for
>>>>>a month, or indefinitely? I think I will try one of the mail out
>
> coupon
>
>>>>>deals soon.
>>>>>
>>>>>Al's TV
>>>>>Al Leatherman
>>>>>973-361-5796
>>>>>----- Original Message -----
>>>>>From: "Robert McPherson" <rm502@xxxxxxxxxxxxx>
>>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>>Sent: Thursday, December 22, 2005 10:07 AM
>>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>>I agree that the Yellow Pages is not a satisfactory method of
>>>>>>advertising
>>>>>>anymore. The Yellow Pages is expensive for the size of ad you get,
>
> you
>
>>>>>>have
>>>>>>no control over the geographic area that you are reaching, it is a
>
> year
>
>>>>>>before you can revise your ad to reflect changes in your business,
>
> and
>
>>>>>>since
>>>>>>there are so many competitive "Yellow Pages" published by other
>>>>>>companies -
>>>>>>the customer owns several directories and could miss your ad in the
>
>
>>>>>>"Real
>>>>>>Yellow Pages"
>>>>>>
>>>>>>Customer Referals, referals from other shops that are overloaded or
>
>
>>>>>>don't
>>>>>>service a particular brand or type of item, Weekly newspapers, and
>>>>>>direct
>>>>>>mail flyers are a better way. Also, I am seriously thinking about
>>>>>>advertising on Google. I've heard it is quite reasonable and a
>
> search
>
>>>>>>for
>>>>>>"TV Repair" from a particular geographic area can bring up a right
>
> side
>
>>>>>>of
>>>>>>the Google page ad bought from them.
>>>>>>
>>>>>>Robert McPherson
>>>>>>Computer & Television Service
>>>>>>1322 Durrett Lane Louisville, KY 40213
>>>>>>Telephone (502) 367-9324 Cellphone (502) 298-6997
>>>>>>Email rm502@xxxxxxxxxxxxx
>>>>>>
>>>>>>----- Original Message -----
>>>>>>From: "tvservice" <tvservice@xxxxxxxxxxxxx>
>>>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>>>Sent: Thursday, December 22, 2005 9:41 AM
>>>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your
>
> Shop?
>
>>>>>>
>>>>>>Best: word of mouth
>>>>>>Next best: manufacterer referrals
>>>>>>Worst: yellow pages/phone book
>>>>>>
>>>>>>Robert
>>>>>>tvservice@xxxxxxxxxxxxx
>>>>>>H & H Electronics Inc
>>>>>>http://supertek.igniteinc.biz
>>>>>>
>>>>>>----- Original Message -----
>>>>>>From: "William E Miller" <prototech@xxxxxxx>
>>>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>>>Cc: <repair@xxxxxxxxxxxxxxx>
>>>>>>Sent: Wednesday, December 21, 2005 10:52 PM
>>>>>>Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>>Feel free to take this to private e-mail (and I can summarize) if
>
> you
>
>>>>>>>lik=
>>>>>>>e,
>>>>>>>but I'm wanting to get your input on advertising.
>>>>>>>
>>>>>>>What has been your most effective advertising medium / venue?
>>>>>>>
>>>>>>>What has been your least effective advertising medium / venue?
>>>>>>>
>>>>>>>Any horror stories?
>>>>>>>
>>>>>>>Any slick tricks you've discovered?
>>>>>>>
>>>>>>>This should be interesting! *grin*
>>>>>>>
>>>>>>>
>>>>>>>William E. Miller, ASEET
>>>>>>>prototech@xxxxxxx
>>>>>>>Indiana USA
>>>>>>>
>>>>>>>
>>>>>>>------------------------------------------------------------------
>
> --------
>
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>>>--
>>>No virus found in this outgoing message.
>>>Checked by AVG Free Edition.
>>>Version: 7.1.371 / Virus Database: 267.14.3/209 - Release Date:
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