[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?

  • From: "Al L" <alleathe@xxxxxxxxxxx>
  • To: <techassist@xxxxxxxxxxxxx>
  • Date: Thu, 22 Dec 2005 16:11:36 -0500

The part about the dead beats in absolutely true!

Al's TV
Al Leatherman
973-361-5796
----- Original Message ----- 
From: "J Silverman" <greentron@xxxxxxx>
To: <techassist@xxxxxxxxxxxxx>
Sent: Thursday, December 22, 2005 3:54 PM
Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?


> When we advertised in the Yellow Pages here, our phone rang all day too, 
> but
> we got practically no business  out of it. Either they were price shopping
> or they were asking about items that we didnt service or sell at all. Also
> if you appear to be "the new guy" and anxious for business, all the
> deadbeats in town that cant get in the door at the other places that know
> them will come running.
> Jerry Silverman
> Greentron Inc
> 4 Newland Ave
> Greenville SC 29609
> Fax/Phone 864 232 3889
> mail to: greentron@xxxxxxx
> ----- Original Message -----
> From: "Wayne Vanaman" <Wayne@xxxxxxxxxxxxxxxxxxxxx>
> To: <techassist@xxxxxxxxxxxxx>
> Sent: Thursday, December 22, 2005 12:17 PM
> Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>
>
>> The phone book is not as good as it used to be, and now the Yellow Pages
>> is even creating there own competition, called a Yellow Page supplement.
>>   If you don't pay to advertise in it you don't get your add.
>> The competing yellow pages does not even list us in "repair", only TV
>> sales and service, very deceptive.
>>
>> I don't know about Google advertising, but we get business from our web
>> site, and other shops.
>>
>> Word of mouth is the highest Quality advertising, and That is mostly
>> what dictates the Type of customer you have.
>>
>> Clientele type is important to me.  Jerks know jerks, so their word of
>> mouth advertising will get you jerks for customers, and the "good"
>> customers will get you more good customers.
>>
>> Wayne Vanaman
>> Omega Electronics
>> 6904 W Fairfield Dr
>> Pensacola, Fl.  32506-3310
>>
>> Wayne@xxxxxxxxxxxxxxxxxxxxx
>> WWW.PensacolaTVRepair.Com
>>
>> 850-456-5995 voice
>> 850-458-6369 fax
>>
>>
>> Robert McPherson wrote:
>> > I agree that the Yellow Pages is not a satisfactory method of
> advertising
>> > anymore.  The Yellow Pages is expensive for the size of ad you get, you
> have
>> > no control over the geographic area that you are reaching, it is a year
>> > before you can revise your ad to reflect changes in your business, and
> since
>> > there are so many competitive "Yellow Pages" published by other
> companies -
>> > the customer owns several directories and could miss your ad in the
> "Real
>> > Yellow Pages"
>> >
>> > Customer Referals, referals from other shops that are overloaded or
> don't
>> > service a particular brand or type of item, Weekly newspapers, and
> direct
>> > mail flyers are a better way.  Also, I am seriously thinking about
>> > advertising on Google.  I've heard it is quite reasonable and a search
> for
>> > "TV Repair" from a particular geographic area can bring up a right side
> of
>> > the Google page ad bought from them.
>> >
>> > Robert McPherson
>> > Computer & Television Service
>> > 1322 Durrett Lane Louisville, KY 40213
>> > Telephone (502) 367-9324 Cellphone (502) 298-6997
>> > Email  rm502@xxxxxxxxxxxxx
>> >
>> > ----- Original Message -----
>> > From: "tvservice" <tvservice@xxxxxxxxxxxxx>
>> > To: <techassist@xxxxxxxxxxxxx>
>> > Sent: Thursday, December 22, 2005 9:41 AM
>> > Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>> >
>> >
>> > Best: word of mouth
>> > Next best: manufacterer referrals
>> > Worst: yellow pages/phone book
>> >
>> > Robert
>> > tvservice@xxxxxxxxxxxxx
>> > H & H Electronics Inc
>> > http://supertek.igniteinc.biz
>> >
>> > ----- Original Message -----
>> > From: "William E Miller" <prototech@xxxxxxx>
>> > To: <techassist@xxxxxxxxxxxxx>
>> > Cc: <repair@xxxxxxxxxxxxxxx>
>> > Sent: Wednesday, December 21, 2005 10:52 PM
>> > Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
>> >
>> >
>> >
>> >>Feel free to take this to private e-mail (and I can summarize) if you
> lik=
>> >>e,
>> >>but I'm wanting to get your input on advertising.
>> >>
>> >>What has been your most effective advertising medium / venue?
>> >>
>> >>What has been your least effective advertising medium / venue?
>> >>
>> >>Any horror stories?
>> >>
>> >>Any slick tricks you've discovered?
>> >>
>> >>This should be interesting! *grin*
>> >>
>> >>
>> >>William E. Miller, ASEET
>> >>prototech@xxxxxxx
>> >>Indiana USA
>> >>
>> >>
>>
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