[opendtv] Re: Ericsson: TV and Media 2015
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 8 Sep 2015 10:06:36 -0400
On Sep 7, 2015, at 7:27 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
Craig persists. No, it's actually their opinion. That's why I already stated
that the report says as much. And now I am circling back to that point.
http://www.ericsson.com/res/docs/2015/consumerlab/ericsson-consumerlab-tv-media-2015.pdf
On p. 11: "Serendipity is however possible for on-demand services. It can be
created, for example, by the interplay between multiple services. This
interplay is evident in the current practice of linked viewing, where friends
and family send links to interesting content through social media, YouTube
recommendations that engage the viewer, and the promotion of new title
releases. There will be a distinct need for on-demand platforms to pleasantly
surprise consumers all the time."
This response is bogus. It has nothing to do with the role that social
interaction has in the viewing of LIVE LINEAR TV.
There is no question that social interactions drive viewers to catch-up
services and to programs discovered on various free and SVOD sites. I have
stated this MULTIPLE times.
No again,
"The traditional TV and media offering, with linear channels as the main
product and all other features complementary, is challenged by consumers.
Consumers now want a world of entertainment at their fingertips. Offerings
should include a range of added services, such as linear channels, catch-up,
VOD capabilities and more, all constructed in a seamless way. 46 percent of
consumers show high interest in a service that offers such an integrated
experience, together with the ability to view content on any device (Figure
18)."
Yes again!
I have been reiterating this for several months.
You are the one who keeps telling us that linear TV is dead. That everything
should be delivered on demand.
TV Everywhere is an attempt by the entrenched MVPDs and their content suppliers
to create an integrated experience as described in your quote. Dish Sling goes
a step further moving the MVPD bundle online as well. Sony Play Station Vue
does the same.
The reality is that we are moving to a hybrid TV distribution business model
built around live linear TV AND access to vast libraries of VOD content.
But I see little evidence that any people interact socially by
simultaneously watching the same program, at the same time from a
VOD source. This may happen with Netflix originals,
??? You don't think families get together to watch on demand (or on DVD)
movies? Come now, Craig. This is commonplace.
My bad. I was referring to online social interactions, which I had discussed in
the previous paragraph. This would require multiple people to watch the same
VOD program at multiple locations and to "chat" about it via social media.
Hilarious. Does Craig really think these CEOs don't read? Does Craig really
think that CBS All Access and HBO Now are about more linear/live?
Absolutely. You don't need to pay for CBS All Access to watch library shows -
they are accessible on CBS.com. And HBO is still a live linear service on both
MVPD services, HBO Go and HBO Now. We just saw an article discussing the large
number of people on HBO Go and HBO Now who are accessing the live linear
program when new episodes premiere on Sunday evenings.
Both of these services are targeting the "integrated experience" describe in
the Ericsson study.
Regards
Craig
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