Craig Birkmaier wrote:
Well, for sure, if broadcasters develop a new scheme that is incompatible with ATSC 1.0, what they're calling ATSC 3.0 these days, no question that the compression algorithm should be changed. But in that case, since this won't happen for a few years still, I'd certainly aim beyond H.264!!
Well, we got you on the right track finally.
Uuuh, you're flattering yourself. I've been saying this all along, only you don’t read.
You seem to think that the media conglomerates are going to stay with local broadcasters into the future; but then you say that the congloms can bypass local broadcasters via the Internet.
See, I've been saying exactly the opposite, so you clearly aren't paying attention. If a TV broadcast utility is built, especially something like LTE, the congloms will have **no reason** to use the existing local broadcasters as middlemen. The congloms can deal directly with whoever owns the utility - maybe one company or at most two per market, JUST AS they now deal only with ISPs when delivering their stuff on the Internet. No local broadcasters involved there either, right?
If you want to see what this RF utility model looks like, just look at OTA TV in Europe. Local broadcasters are few and far between. The few there are get their local content on the RF utility. With such a model, you only need one or two per market, if that many. Many smaller markets have no local broadcaster, and maybe just a regional net.
Depending on the congloms for content is not something you want to base a new business model on.
As long as the congloms have the content people want, and they do, your business model had better include them, Craig. Just because you have an RF utility doesn't mean anyone gives a rat's *ss, unless you put content on there that they care about.
The point I was trying to make is that the TV business is bifurcating. It is no longer necessary to schedule an appointment with your TV to watch most of what broadcasters deliver.
Honestly, it's been 30 years now since people had to deal with TV by appointment. Beyond VCRs, beyond automatic PVRs, beyond in-network MVPD PVRs, the local broadcasters and the congloms have been putting their stuff on the Internet FOR YEARS now. So why do you keep trying to make it sound like you're divulging some brand new trend? WE KNOW THIS, Craig. Broadcasters have been transmitting live streams, OTA if not also on the Internet, AND allowing you to view their content **on demand**, over the Internet. This is not new to broadcasters and congloms!
A broadcast license is THE MOST valuable asset that a broadcasters has.
The value of things changes with events, Craig. Have you been paying attention to home prices lately? The reason the broadcast license was valuable is that broadcasters were required to distribute very valuable conglom content. Failing that valuable conglom content, once the single OTA RF utility takes on that role, the value of all the other broadcast licenses vanishes. Or do you really think that the one or maybe two daily local newscasts created the high value?
There are already local productions on OTA DTV, as well as on MVPD networks. Just how popular do you think they are? If they ever did get popular, they wouldn't remain local!
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