[opendtv] Re: OTA

  • From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 06 Mar 2012 09:53:39 -0800

I believe that You are overreaching.

Our comments about "it not working" were simply regarding ATSC reception
under certain circumstances.

-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of Craig Birkmaier
Sent: Tuesday, March 06, 2012 4:09 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: OTA

At 3:40 PM -0800 3/5/12, Dale Kelly wrote:
>Mark knows of which he speaks. The FCC and CE community each knew that 
>it wouldn't work.
>

One could reasonably ask when broadcasting "stopped working." I don't think
it happened when the transmission technology switched to ATSC.

You can go back to the early '80s, when the quality of programming began to
go into the dumper, and the cable industry started investing in content. By
the time the ATSC standard was approved by the FCC the"broadcast era" was
already over.

This does raise an interesting question. IF the development of niche cable
channels was responsible for the demise of broadcasting, then one could
speculate that the best way to bring about another sea change in the TV
business would be to invest in content, rather than trying to license
content from the congloms.

In reality, broadcasters helped the cable networks develop an audience by
reducing their investments in high quality content. Or you could say that
the congloms reached the point where their business model became too
expensive to support, and turned to cheaper programming and political
gerrymandering to flatten out the product life curve.

It worked. The investments in network programming have declined while
investments in cable networks have paid off handsomely. Meanhile the
networks just keep charging more for less. Les Moonves is setting high
expectations for another double digit increase in ad rates as we move into
"up front" season.

http://www.adweek.com/news/television/let-upfront-games-begin-138640

Regards
Craig
 
 
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