[opendtv] Re: OTA

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Tue, 6 Mar 2012 15:13:34 -0500

At 9:53 AM -0800 3/6/12, Dale Kelly wrote:
I believe that You are overreaching.

Our comments about "it not working" were simply regarding ATSC reception
under certain circumstances.

Not over reaching at all.

I understand what you and others were talking about.

I used that as a platform to talk about the real problem.

Broadcasting was already broken when the whole HDTV thing started as a way to prevent land mobile from getting a chunk of broadcast spectrum in the '80s.

Let's be realistic here. The Broadcast TV model was based on SCARCITY. It was highly profitable for the handful of companies that controlled the spectrum and the content. There was no other game in town.

By the mid '80s the handwriting was on the wall as cable began to grow - both in terms of homes passed and with respect to this new distribution mediums' ability to deliver more content...

i.e. less scarcity.

The broadcasters got what they wanted in 1992 - the ability to use their content to take control of the new medium. remember, by the end of that decade five companies gained control over 90% of the content. Less scarcity, but nearly as much control as they had when there were only five channels.

The broadcasters ALLOWED the CE industry to use them to force the transition to digital and HD. They no longer needed the spectrum to reach their customers, but ATSC allowed them to minimize the loss of spectrum to mobile telephony.

Now the telcos are in a position to become an important part of the next distribution medium for television content - broadband. It will be interesting to see if the broadcasters figure out how to work with them, or if they will continue to fight the inevitable - anywhere anytime TV.


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