[opendtv] Re: Digital TV: Brazil to Adopt Anything But the American System
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 7 Feb 2006 10:26:56 -0500
Tom Barry wrote:
> Well, if most stations are not not still at low power
> then that leaves only the 2nd half of the CEA's reason
> for no OTA STB's. That is, there is only 11% (any x%
> low number) of TV's using OTA anyway and thus the CEA
> members have little interest in bothering with it.
The number, even if as low as 15 percent, is still enough to "bother
with." After all, DBS was at that level for quite some time, and no one
claimed it was unnecessary.
Besides which, the actual number of OTA users of channels that are
offered OTA seems to come back in the 30-something percent in survey
after survey. Some are OTA households, some are OTA sets in otherwise
umbillically connected households.
And also, I still think that the Accurian experience -- all the STBs
selling out fast after the price was brought to under $100, the guy
standing in line in front of me asking about them, the apparent large
demand for them still -- says that it would not take any marketing
genius to move these DTT products briskly. Just a decent price and
decent performance. The same experience, incidentally, that they had in
Berlin, where OTA usage was about half what it is here.
> Moving on to conspiracy theories, it would also be
> interesting to know if any pressure is being brought on
> the CE companies by cable or satellite to stay out of the
> OTA STB market.
Or someone. It would be indeed. What about lawmakers? How can they be so
blatantly unfair as to contemplate such an anti-competitive measure as
the 8 Watt limit on OTA STBs only? Surely, you don't have to be a TV
gadget freak to understand that STBs are STBs, when it comes to needing
power, and that if one of them is stictly limited, the others should be
as well? Never mind the power required by the rest of the A/V chain? Why
should it take a deliberate lobbying effort to explain the obvious to
these guys? Or do they know, but are made to pretend they don't get it?
Bert
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