[opendtv] Re: Digital TV: Brazil to Adopt Anything But the American System

  • From: "John Shutt" <shuttj@xxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 6 Feb 2006 12:46:43 -0500


Here was the CEA's response to the NAB/MSTV's Request for Quote last June 
for affordable ATSC to NTSC converter boxes.  You tell me what the problem 




Jeff Joseph
tel: (703) 907-7664
e-mail: jjoseph@xxxxxx


Megan Pollock
tel: (703) 907-7668
e-mail: mpollock@xxxxxx


Publicity Stunt is a Solution in Search of a Problem

Arlington, Va., June 16, 2005 - The following statement was issued today by 
Consumer Electronics Association (CEA) President and CEO Gary Shapiro in 
response to the Association for Maximum Service Television Stations Inc. 
(MSTV) and the National Association of Broadcasters' (NAB) plan to develop a 
prototype digital to analog converter box for digital television (DTV) 

"This publicity stunt is novel considering that no one before has suggested 
any problem with creating a relatively simple digital to analog converter 
box. The issue is market demand. No one sells the product in the U.S. today 
as most local broadcasters do not have full-power HDTV broadcasts and only 
11 percent of TV sets are even used to receive over-the-air (OTA) 

"History repeats itself. The NAB commissioned a prototype model radio in 
1987 and its
commercial success has been underwhelming. We suggest broadcasters focus 
their resources on promoting OTA broadcasting, rather than trying to confuse 
the situation and delay a cut-off date," said Shapiro.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade 
association promoting growth in the consumer technology industry through 
technology policy, events, research, promotion and the fostering of business 
and strategic relationships. CEA represents more than 2,000 corporate 
members involved in the design, development, manufacturing, distribution and 
integration of audio, video, mobile electronics, wireless and landline 
communications, information technology, home networking, multimedia and 
accessory products, as well as related services that are sold through 
consumer channels. Combined, CEA's members account for more than $121 
billion in annual sales. CEA's resources are available online at 
http://www.CE.org, the definitive source for information about the consumer 
electronics industry.

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