[opendtv] Re: 20050926 Mark's Monday Memo
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 28 Sep 2005 11:28:39 -0400
At 11:21 AM -0400 9/28/05, Manfredi, Albert E wrote:
>With either or both of those, the incentive is a
>market for STBs that is a lot bigger than the UK
>market has been to date. That should be plenty of
>incentive. We are talking in the neighborhood of
>40 million STBs, give or take (that's 22 million
>households each with 2 TVs, not to mention the
>recording devices they also might have).
The market for set-top boxes in the U.S. is ALREADY MUCH LARGER than
in the UK. But these boxes have nothing to do with off-air reception.
This is to be expected in a country where 85% of home have chosen NOT
to receive OTA broadcasts as their primary source for television.
If you net out the homes that 'may" be interested in an ATSC STB, you
have a potential market of about 16.8 million homes [112 million
homes x 15%]. Of these, a sizable percentage will move to cable or
DBS if NTSC is shut down. Another sizable percentage will do as they
are doing today- just saying no to TV. That leaves a potential market
that is considerably smaller than the number of homes in the U.K.
Regards
Craig
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