[opendtv] Re: Public M/H information

Craig;

At the last NAB, LG, Samsung and Audiovox showed ATSC m/h prototype
receivers.  It looks like the patent disclosure statements for A/153 aren't
public, but each of the above have significant included patents.

Of course, it's 'kind of foolish' at this point to say that anybody is
putting M/H into phones since they have to embed their stuff into silicon,
and we don't have even a publicly-available candidate standard, but that
should change within a few weeks.

It's also possible that the cs will be discovered to have significant nits
and needs to be re-tooled after the candidate standard phase.  Which will
tend to impact silicon-based systems.

Boy, oh, boy do you go out on a limb continuously to fan Apple.  "i-tunes"
tagging in non-iPods and iPhones is an example of Apple playing in the HD
radio space?  One of the reasons I won't consider an iPod or iPhone is
because neither permits me to use radio, and I would like to carry fewer
portable devices, not more.  (I usually carry an am/fm radio.)

I can safely say that it is quite unlikely that M/H will offer much in the
way of useable bits for iPods or iPhones -- like content tagging -- absent
one or the other offering -- say -- an ATSC m/h reception capability.

I don't see Apple listed as an ATSC member http://www.atsc.org/members/ but
Microsoft, MobiTv, Samsung, LG, Qualcomm, and many others are so listed.

Apple is free to play catch-up.  If they start now, they can have their hype
in full-swing by next Christmas, when many of the others will be at a fever
pitch.

John Willkie

-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Craig Birkmaier
Enviado el: Sunday, December 21, 2008 4:08 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Public M/H information

At 11:47 AM -0800 12/20/08, John Willkie wrote:
>Let me see. Samsung, LG, Nokia, Audiovox and Kenwood will be supporting M/H
>from the handset end of things.  As a starter.  Which is not to say that
the
>pump will still need some priming.

Are you saying that they are putting M/H into phones?

I can easily believe that they will build receivers, but getting a 
telco to sell phones with this capability is quite another problem.

>The holdup is that only at the highest end of the market are such phones
>sold independent of cell carriers and their subsidies.  And, you can't make
>this service a commercial success without a broader base than that.

Youa re correct.


>But, there is still a chicken and egg situation. The most interesting
>features -- using the OMA rich media environment and the optional back
>channel capability in M/H 1.0 will involve skill sets that are still quite
>new to broadcast workflows.

Correct again. You;re on a roll!

>
>Apple is free to play catch-up, but I think their position as innovators
>would be better served by being the first to enter the market.  Indeed, my
>reading of the NAB fastroad report is that it was geared to Apple.

No doubt that Apple could play here, if broadcasters were to provide 
appropriate bits. I would note that they are playing in the HD radio 
area with iTunes tagging.

Regards
Craig
 
 
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