[opendtv] Re: Public M/H information
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 19 Dec 2008 20:29:47 -0500
Craig Birkmaier wrote:
At 11:19 PM -0500 12/18/08, Tom Barry wrote:
.
.
.
But maybe a free advertising supported mobile simulcast of the network
HD broadcast could still be viable. ??
Why a simulcast. Yes for sports, but hardly anything else. Virtually all
prime time programming can be viewed on demand or downloaded. Prime time
for mobile applications is between 7AM and 6PM.
The time and channel business model of broadcasting is already dying.
Extending this to the new mobile service is not going to change that,
but it could cause the new service to be still born. If this service is
to be successful it is going to take some INNOVATION...
AND MUCH MORE attention to locally produced content and the needs of
local advertisers.
A simulcast because the main program is already the most expensive and
valuable program the broadcasters have access to, it is already on the
servers and automation schedules, it increases eyeballs by those still
using appointment TV, and I suspect those watching live are less likely
to skip the commercials. To me it is a no-brainer to use the same (but
down-scaled) content but also pick up the mobile viewers if it can be
made to work acceptably.
- Tom
Regards
Craig
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