[opendtv] Re: Public M/H information
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 20 Dec 2008 11:47:42 -0800
Let me see. Samsung, LG, Nokia, Audiovox and Kenwood will be supporting M/H
from the handset end of things. As a starter. Which is not to say that the
pump will still need some priming.
The holdup is that only at the highest end of the market are such phones
sold independent of cell carriers and their subsidies. And, you can't make
this service a commercial success without a broader base than that.
But, there is still a chicken and egg situation. The most interesting
features -- using the OMA rich media environment and the optional back
channel capability in M/H 1.0 will involve skill sets that are still quite
new to broadcast workflows.
Apple is free to play catch-up, but I think their position as innovators
would be better served by being the first to enter the market. Indeed, my
reading of the NAB fastroad report is that it was geared to Apple.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Craig Birkmaier
Enviado el: Saturday, December 20, 2008 4:41 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Public M/H information
At 10:31 AM -0800 12/19/08, John Willkie wrote:
>It would be nice if the iPhone could receive M/H content by, say, the first
>MacWorld conference without an Apple presence (2010). Funny that the
>fanbase hasn't seen this as a possible omen that Apple is at least
>deprecating computers. (Along with the company name change.)
Seen what?
That trade shows are becoming dinosaurs along with broadcasting?
I have not attended one of these Mac love fests in more than a
decade. And I attended my last NAB last year. To be honest, the
highlight of NAB last year was dinner with you and other OpenDTV list
members.
As for deprecating computers, you've got the wrong company. It is
Microsoft and its legion of me too PC vendors who continue to sell
the same old kool-aid to the public and enterprise. Innovation is all
but dead in this market sector. For these folks, cheap 'netbooks"
are the next big thing...
eeeerrrrrrr make that little thing.
Apple is evolving the very notion of what a computer is. They have
been moving away from desktops for some time now, while growing their
share of the laptop market. The iPhone and Touch are the next
generation of computing, not some PC on steroids for gamers.
As for M/H support, first we must get past the chicken and egg
problem. No Mobile phone manufacturer, including Apple, is going to
blaze the trail for broadcasters here.
If broadcasters have any chance to develop a viable service here,
THEY are going to need to prime the pump. This means provisioning the
service with content that people want, and working with CE vendors to
develop and promote receivers.
IF they do this and consumers show interest in the service, Apple and
others will support it.
Regards
Craig
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