[opendtv] Re: OTA
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 6 Mar 2012 07:08:55 -0500
At 3:40 PM -0800 3/5/12, Dale Kelly wrote:
Mark knows of which he speaks. The FCC and CE community each knew
that it wouldn't work.
One could reasonably ask when broadcasting "stopped working." I don't
think it happened when the transmission technology switched to ATSC.
You can go back to the early '80s, when the quality of programming
began to go into the dumper, and the cable industry started investing
in content. By the time the ATSC standard was approved by the FCC
the"broadcast era" was already over.
This does raise an interesting question. IF the development of niche
cable channels was responsible for the demise of broadcasting, then
one could speculate that the best way to bring about another sea
change in the TV business would be to invest in content, rather than
trying to license content from the congloms.
In reality, broadcasters helped the cable networks develop an
audience by reducing their investments in high quality content. Or
you could say that the congloms reached the point where their
business model became too expensive to support, and turned to cheaper
programming and political gerrymandering to flatten out the product
life curve.
It worked. The investments in network programming have declined while
investments in cable networks have paid off handsomely. Meanhile the
networks just keep charging more for less. Les Moonves is setting
high expectations for another double digit increase in ad rates as we
move into "up front" season.
http://www.adweek.com/news/television/let-upfront-games-begin-138640
Regards
Craig
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
