[opendtv] Re: Barriers eroding to LCD TV adoption

  • From: Bob Miller <bob@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Tue, 03 Aug 2004 16:45:36 -0400

Manfredi, Albert E wrote:

>Dale Kelly wrote:
>
>  
>
>>I asked Frank, in two different posts, whether he believes
>>that Motorola can
>>deliver Generation 5 performance in the $67 product. I
>>believe the answer to
>>that question may be in the fact that it wasn't answerd.
>>However, since that
>>box will not have HD capability nor include component/DVI
>>outputs, it could
>>certainly be sold for less than $200.
>>    
>>
>
>If someone asked me whether a 7E7 could be delivered to a
>certain price point, I would feel equally challenged (and
>unwilling to reply!). The best Frank can do is find a
>corporate blurb to post on the topic.
>
>Last Christmas, we saw ATSC STBs for sale for $200. It might
>have been an obsolete design, but it's enough to suggest
>that this next Christmas we'll see new ones for about the
>same amount.
>
>That's Christmas 2004.
>
>If today's state of the art in receiver design has finally
>passed over the second knee of the performance S curve,
>manufacturers can start spending more time in production
>efficiencies and less in development. Meaning faster price
>erosion than in the past. Besides which, price erosion in
>the past has already been fast enough to reach the $100
>goal by Christmas of 2006. A perfectly reasonable
>progression would be $200 for 12/2004, $150 for 12/2005,
>and $100 for 12/2006. Hardly seems unusual for a CE product
>that won't depend on much more development to be viable.
>
>The $67 goal for 1/1/2007, given the above and given the
>volumes of sale expected with the tuner mandate, is
>eminently reasonable. All you have to do is follow the price
>trends of VCRs and DVD players to see this effect repeated
>in the past. In spades.
>
>Bert
>  
>
Am I missing something here? Hisense 8-VSB HDTV receivers are being sold 
in WalMart for $200 right now. That is the price point now and has been 
for a while.
 
 
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