Manfredi, Albert E wrote: >Dale Kelly wrote: > > > >>I asked Frank, in two different posts, whether he believes >>that Motorola can >>deliver Generation 5 performance in the $67 product. I >>believe the answer to >>that question may be in the fact that it wasn't answerd. >>However, since that >>box will not have HD capability nor include component/DVI >>outputs, it could >>certainly be sold for less than $200. >> >> > >If someone asked me whether a 7E7 could be delivered to a >certain price point, I would feel equally challenged (and >unwilling to reply!). The best Frank can do is find a >corporate blurb to post on the topic. > >Last Christmas, we saw ATSC STBs for sale for $200. It might >have been an obsolete design, but it's enough to suggest >that this next Christmas we'll see new ones for about the >same amount. > >That's Christmas 2004. > >If today's state of the art in receiver design has finally >passed over the second knee of the performance S curve, >manufacturers can start spending more time in production >efficiencies and less in development. Meaning faster price >erosion than in the past. Besides which, price erosion in >the past has already been fast enough to reach the $100 >goal by Christmas of 2006. A perfectly reasonable >progression would be $200 for 12/2004, $150 for 12/2005, >and $100 for 12/2006. Hardly seems unusual for a CE product >that won't depend on much more development to be viable. > >The $67 goal for 1/1/2007, given the above and given the >volumes of sale expected with the tuner mandate, is >eminently reasonable. All you have to do is follow the price >trends of VCRs and DVD players to see this effect repeated >in the past. In spades. > >Bert > > Am I missing something here? Hisense 8-VSB HDTV receivers are being sold in WalMart for $200 right now. That is the price point now and has been for a while. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.