Good question Terry ! I have been planning on putting an ad in the Review and I have considered the same question . In my way of thinking (and I have worked some in advertising ), if your ad is in black and white it probably will not be seen or maybe just get a quick glance . As I remember back in the 70's the whole review was in black and white and most of the ads had pedigrees included . Of course now we can go to the Review site online to get pedigrees of the well known dogs, but not the new dogs in town. I can't remember when it went to color, but yes, I think that if I want my ad to be seen it would have to be in Color. Of course the problem is that I will probably only be able to do this once because of the expense . That is why I think that Becky's gsdbydesign is a great idea . Maybe some of us who are not rich and famous can get a chance to advertise our dogs . If I had to have an ad in the Review to advertise on her page I would not be able to do that either . What's wrong with leveling the playing field a little and letting some of us little folks play . Any money that I have extra has to go to the care, needed ofa's,showing and other needed expenses on my dogs. I guess there are some on this list that think that we shouldn't be showing dogs if we cant run with the big boys. Now see ...I have solved another problem with this post . ....The need for controversy for the list !!! LOL Ok, I have on my flame suit . Connie Palmer Williams South Park Colorado ============================================================================ POST is Copyrighted 2007. All material remains the property of the original author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind are permitted without prior permission of the original author AND of the Showgsd-l Management. ALL RIGHTS RESERVED. ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE PROSECUTED. For assistance, please contact the List Management at admin@xxxxxxxxxxxx VISIT OUR WEBSITE - www.showgsd.org ============================================================================