You make excellent points here. I do not know Ronnie but I agree that there are those who are informed and are not swayed by total stop count, and so forth. However, I still hold to my feeling that prices should not be on the internet. A customer can go anywhere to by a car in any city regardless of where he lives. This cannot be done with Rodgers or Allen organs. I don't won't some other dealer setting my prices. Al --- diapason@xxxxxxxxxxx wrote: > > As a technician rather than a salesperson or > customer, let me approach this interesting debate > from a different angle. > > Many consumers make their buying decisions based > purely on the specifications and prices of available > brands. Tires, for example are usually purchased in > that way. A typical non-musician on an organ > committee will apply his tire-shopping logic to the > decision about an organ. This person will obtain > stoplists and prices for various brands and quickly > determine which organ seems to be the best value. > > Last week I serviced an organ that a church had > bought in exactly that way. It has a bigger > stoplist than what they thought was the comparable > Rodgers model, so of course they chose the "better > value." More bang for the buck, they felt. But the > console is almost laughably shoddy, the speakers > look like guitar amps hung on the chancel wall > (including little red pilot lights staring at the > congregation) and the tonal quality falls way below > Rodgers'. Add to that, they can't find the dealer > who sold it and the minister of music (one of my > customers at a previous church) called the Rodgers > tech to work on this orphan. But the church got a > real "deal" by comparing prices. > > That approach, I think, is the nemesis of posting > prices in a field where it's hard even for an > informed person to know whether he's comparing > apples and apples. > > I can also see Ronnie Johnston's point. His church > is located a long distance from a typical dealer's > showroom. Looking at organs is not something he can > casually do in two or three afternoons. And there's > no guarantee that the dealer for Brand X is located > in the same city as the dealer for Brand Z. Ronnie > might have to travel hundreds of miles in different > directions to visit a number of competing brands. > For an experienced organist like him, already aware > of the issues of quality and reputation, internet > shopping does make sense. > > So how is this debate going to end? Some marketing > observers tell us that insurance agents are a > shrinking breed due to internet purchases, and that > automobile dealers are in the same boat. Wonder > what that means for organ dealers? > > Bill Ehrke > > > > > New link to Christmas Music at www.frogmusic.com! > > __________________________________ Do you Yahoo!? Exclusive Video Premiere - Britney Spears http://launch.yahoo.com/promos/britneyspears/ New link to Christmas Music at www.frogmusic.com!