As one who has worked in the music industry before, I have to chuckle.... Every manufacturer has their "mark" i.e. what they will sell to a dealer for. There was a day when musical instruments could be sold for quite a considerable markup - that margin HAS narrowed, however. Having said that, my business guru told me that I should ALWAYS make AT LEAST 35% if I wanted a viable business. I know folks in the music industry (yes, Virginia, E-orgs too) who made a 60% (and sometimes higher) For the math challenged, that means they made $6000 on a $10,000 sale. (or, to put it another way - paid $4000 and sold for $10,000) I can see both sides of the coin - as a former businessman I'd like to preserve the perogative of charging what the market will bear (within reason). Now, as a lowly consumer once more, I'd really like to know if I'm being stiffed, 'cause I KNOW it happens soemtimes. Here's a thought that might mollify both "sides" as it were: If Rodgers has national figures for dealer profit, add those together and figure the national average. Add 10% for those who really think they should make more than average, tack that percentage onto the dealer cost and advertise that as the List Price. You see, I don't believe that businesses exsist to benevolently supply me with what I want at marginal or no profit - I believe they have a right to make an honest buck. Go ahead, sell me that $1200 item for $2000 and make your 35-40% JUST DON'T GOUGE ME for 60-70% and sell me a $1200 item for $4000 So, let's assume the list price will be $2000.... how much DOES the dealer pay? Give it a rest.... you'll only ever know if you become a dealer yourself.... Cheers, Jonathan ----- Original Message ----- From: "noel jones" <gedeckt@xxxxxxxx> To: <rodgersorgan@xxxxxxxxxxxxx> Sent: Sunday, October 26, 2003 4:58 PM Subject: [rodgersorganusers] Re: New Organ Blues > > A list member just wrote me with the obvious question...what is the > list price of the new box? > > There are no list prices. If you feel that Rodgers customers might > benefit from having a list price to refer to, please email me and I will > forward your email to Rodgers. --- Outgoing mail is certified Virus Free. Checked by AVG anti-virus system (http://www.grisoft.com). Version: 6.0.530 / Virus Database: 325 - Release Date: 10/22/03 New link to Christmas Music at www.frogmusic.com!