[rodgersorganusers] Re: New Organ Blues
- From: "Charlie Strack" <charlie_strack@xxxxxxx>
- To: <rodgersorgan@xxxxxxxxxxxxx>
- Date: Mon, 27 Oct 2003 09:52:14 -0800
A strong dealer has many costs that have to be rolled into the price of =
the organ: office rental, utilities, sales salaries (or commissions), =
personnel costs, promotional expenses, etc. In short, all the expenses =
normally associated with running a small business. Without these expenses, =
us buyers don't have the opportunity to see and play the merchandise, and =
determine what we want.=20
A weak dealer doesn't have many of these expenses, but also doesn't offer =
buyers the support before and after the sale that most of us want.=20
There is also the matter of variable installation costs--not just =
different number and types of amplifiers and speakers, but also if the =
console moves in with a minimum of steps or has to be hoisted over a =
balcony railing. Some installations probably take just a few hours, and =
others a few days.
Dealers also have to incorporate a trade-in allowance into the "list" =
price of the organ. Some church has a 1965 Wurlitzer that they think is =
worth thousands, when in fact it's worthless for resale, but the dealer =
has to offer them something on it.=20
While I would prefer that list prices were published, it doesn't really =
make sense to do so. The costing and pricing is too complex for a simple =
list price to convey the entire picture in a nutshell, and it is the =
nutshell version that most consumers would want.=20
My 2 cents.
Charlie
New link to Christmas Music at www.frogmusic.com!
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