[opendtv] Re: News: Leno Will Stay At NBC In Prime Time
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 11 Dec 2008 09:44:13 -0500
At 4:26 PM -0800 12/10/08, John Willkie wrote:
Are you easily confused? It seems so.
This isn't content owners migrating content they own from free ota networks
to cable networks they own. It's -- to be clear and speak in small words --
content licensors moving content to networks that will pay them more money
for their niche content than general-interest advertiser-supported networks.
Seems you are easily confused.
ABC and ESPN are both owned by Disney. If Disney wanted to keep most
live sports on ABC they could easily do so. However, by bidding more
through ESPN, they accomplish two major goals:
1. They enhance the ESPN product, providing the incentive (need) for
people to subscribe to cable or DSB, where they can collect about $3
per month in subscriber fees.
2. They free up inventory on ABC, where they can still draw an
audience that is typically as large as for most sporting events.
Regards
Craig
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