[opendtv] Re: News: Leno Will Stay At NBC In Prime Time

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sat, 13 Dec 2008 07:29:55 -0500

At 4:30 PM -0800 12/12/08, John Willkie wrote:
I already conceded Monday Night football -- note the mention of "second."
But, you see, "moved" is past tense, not future tense.


Actually this was more of a swap than a move, which provided significant benefits to both NBC and ABC.

The late ending time of the Monday night games delayed local news casts and made it difficult for ABC to develop its late night slot against Letterman and Leno. By moving the Monday night game to cable and and developing the Sunday Night broadcast game, both ABC and NBC came out ahead.

Regards
Craig


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