[opendtv] Re: First look at ATSC HD Broadcast
- From: "John Willkie" <JohnWillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 10 Jun 2005 11:21:54 -0700
very theoretical, and very thin rationalization. Talk about trying to get a
consumer to pay more for this non-feature.
Just how many STBs have you bought in the last five years? Three? What
makes you think that you will buy more in the future?
John Willkie
----- Original Message -----
From: "Bob Miller" <bob@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Friday, June 10, 2005 10:42 AM
Subject: [opendtv] Re: First look at ATSC HD Broadcast
> I disagree. We would pay more for an STB that increases capacity by a
> factor of 50% and switch out customer receivers if that was 2x. So
> starting with an upgradeable STB that could weather one or two upgrades
> is worth it.
>
> Penny wise pound foolish IMO.
>
> Granted if you are selling them the market would give you little for the
> upgrade potential. That would be an expensive education process.
>
> Bob Miller
>
> John Shutt wrote:
>
> >Craig,
> >
> >The PC model is not valid, because as software codecs become more
> >sophisticated, more memory and computing power is required. I cannot run
> >WM9 on a 133 MHz Pentium machine. It is almost impossible to design a
> >software updatable STB that anticipates the processor and memory
> >requirements of some unknown future codec.
> >
> >Also, hardware decoders are much faster and cheaper than software
decoders,
> >and we are talking about a market where saving five cents per unit
matters
> >most.
> >
> >John
> >
>
>
>
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