[opendtv] Re: ATSC and Lip Sync
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 6 Jun 2009 08:23:58 -0400
At 6:00 PM -0400 6/5/09, John Shutt wrote:
Craig,
We ARE talking about today, not tomorrow, You're telling me how the
broadcasters are dying because the internet is taking away their
eyeballs, but then when I show you that internet viewing accounts
for a small percentage of viewing, and an even smaller ad revenue
stream, you say I will eat my words in a few years. I agree, but it
ain't a few years yet!
Not exactly John. I have been telling you that broadcasters are dying
because they need a new business model - that same model that you
claim is their big advantage. I have not claimed that they are dying
because of erosion of their audience to the Internet. i did note
yesterday that cable has played a major role in the death of the
broadcast TV model, however, thanks to re-transmission consent, cable
and DBS are now providing TV stations with a new revenues stream -
essentially a subscriber fee for "Free TV."
----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx>
You asked me to name a TV series that got its first run on the
Internet, but you did not mention cable, which now generates far
more original content than the broadcast networks.
Read my reply again. I said: "The part I get is that content is
still paid for by cable or network broadcasters for first run
viewing on their networks, paid for with real time ads." Cable came
first in my list.
Fair enough. I would note, however that a significant amount of high
quality content is now being paid for directly via advertising-free
downloads from the iTunes Store, Amazon, etc., and via delayed
release on DVD.
For example as of October 2008:
http://www.mobilewhack.com/apple-itunes-has-sold-200-million-tv-shows/
Apple has sold over 200 million TV shows episodes including more than
1 million HD episodes which were sold in the last month only. Apple
has confirmed that all four of the major US television networks are
offering HD programs on the iTunes Store.
We have been paying to watch movies without commercials for decades;
it is not surprising that people are now willing to pay for TV shows
without ads as well. This is especially true now that the average
cable/DBS bill is over $50 per month.
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