[opendtv] Re: 20040921 Twang's Tuesday Tribune (Mark's Monday Memo)
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 25 Sep 2004 09:39:45 -0400
At 11:36 PM -0400 9/23/04, Tom Barry wrote:
>Can't agree here. A 40" diagonal set in a 16:9 ratio is less than 20"
>high. I think there is a fairly large market for wide screen sets
>bigger than this as the prices come down. But that means HD, not just
>704x480p. While all content won't be that way we should at least plan
>for it. And 1080p microdisplay based TV's will be inexpensive by a few
>years from now.
I'm not sure we are in disagreement. Clearly there is a market for
big screen TVs. I think it is reasonable to believe that 20-30% of
U.S. homes will have a screen that is 40 inch or larger in the next
5-10 years. And those same homes will continue to have 2-3 additional
sets that will be smaller than 40 inch. It is not uncommon in our
home for three sets to be on at the same time, as people migrate to
their private lairs, so they can watch the stuff that is of interest
to them. Sorry, but I do not see HDTV or big screens pulling the
family back together again.
I strongly believe that there IS ALREADY a niche market developing
for HDTV content. Clearly, many content producers understand this.
But I also believe that there are MANY markets that do not need HD
quality, especially when 90% or more of their audience will be
watching a small screens.
And all of what I said was predicated on something that does not
exist. REAL EDTV. EDTV was purposely crippled to make sure that it
would not cannibalize HDTV. A progressive raster of 1024 x 576 can
deliver incredible pictures...but the equipment to produce it is
almost non-existant. BUT.
You can shoot in HD and downconvert to a properly defined EDTV format
for emission.
By the way, one of the most popular EFP cameras being produced today
is the Panasonic AJ-SDX900. It is based on the DVCPro 50 Mbps 4:2:2
recording format and captures widescreen images at 24P/30P/60i.
Regards
Craig
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