[HUG ] Re: On the subject of equipement cost

  • From: Richard Schiff <leicaman@xxxxxxx>
  • To: <hasselblad@xxxxxxxxxxxxx>
  • Date: Fri, 10 Oct 2008 09:16:34 -0700

Bill,
 
You said it.  I high line pro in NYC can bill in a day what the best digital 
body costs.  It's also worth it for them as when they are on a fashion shoot in 
the barbados the image can be streamed live to art directors and clients and 
corrections can e made before the shutter is released.  Everyone is happy and 
no re-shoots.
 
Unfortunately this cuts out about 85% of the market of FA and hobby shooters 
Hasselblad used to have.  They just can't afford the stuff... and sometimes 
within a few months the stuff is obsolete with re-sale value 1/2 of what it had 
been.  The life cycle of digital detectors can now be measured in months... and 
it's going to get shorter.  New MF films are continuing to come out and unlike 
35mm MF will be around for quite a while as hardly anyone can afford MF 
digital... It IS however only a matter of time before someone comes out with a 
high quality MF back that's cheap enough to be affordable by the rest of us... 



> From: bs.pearce@xxxxxxx> To: hasselblad@xxxxxxxxxxxxx> Subject: [HUG ] On the 
> subject of equipement cost> Date: Fri, 10 Oct 2008 10:54:19 -0500> > I 
> thought I had posted this some time ago in July, but perhaps not.> > In June, 
> I went to Italy and took a photo workshop. We were driving in the > Tuscan 
> countryside, and pulled over to get photos. A large mercedes pullled > up 
> behind us, and into one of the long tree lined roads to a farmhouse. A > man 
> got out and set up a tripod and put on it one of the Fujiblads. Several > of 
> the workshop participants were nearby, and went for a look.> > The man was 
> shooting for stock. He had, along with the standard outfit, > essentially the 
> entire catalog of digtital H stuff. One case probably held > more in cash 
> value than the car.> > It turns out that he spends about two months in 
> Tuscany every year shooting > stock. The other ten months, he lives in 
> Boston, where he is a lawyer.> > That's who can afford this new stuff.> > 
> Bill Pearce > > > 
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