[webproducers] Re: cost to create a website?

  • From: "Christie Mason" <cmason@xxxxxxxxxxxxxxxxx>
  • To: <webproducers@xxxxxxxxxxxxx>
  • Date: Wed, 21 Jan 2004 22:21:51 -0600

Ah, so the "cost" of the project does not include your salaried time, only
the hosting and "professional" developer fees?

Christie Mason

-----Original Message-----
From: webproducers-bounce@xxxxxxxxxxxxx
[mailto:webproducers-bounce@xxxxxxxxxxxxx]On Behalf Of Ari Feldman
Sent: Wednesday, January 21, 2004 6:32 AM
To: webproducers@xxxxxxxxxxxxx
Subject: [webproducers] Re: cost to create a website?



you make some good points but i disagree with some of your
statements. it can be done for less.

1) i run the web department of a not-for-profit trade group.
this in itself implies scarcity of resources yet not devoid of
money (for the execs who run it!).

2) i'm in the process of redesigning both visually and
technically two large web sites that exist as static HTML w/some
ColdFusion and porting it over to MySQL/PHP and Perl.

my web budget is about $8500 for the year, about a 1/3 of that
going for dedicated hosting. the rest is going to a professional
designer who agreed to do the design for a flat fee + $50/hr for
any time spent beyond our agreed revisions.

although the project is still a work in progress, the design is
now all but done and will probably be on budget. i owe this to
the talent of the designer, the very detailed and complete
creative brief and spec and a little luck.

3) HTML is not rocket science. there are high school kids who
can generate very clean code. thus, it can be done very cheaply,
especially for a small 20 page site. i took on the task of
coding the site's HTML templates because i didn't want to deal
with an outside layer and because i was already familiar with
the CMS system, which has its own tagging system.

4) i'm not sure you need to bring "big guns" of a professional
design firm to this project for a 20 page corporate site UNLESS
the company is really serious about its image and content. a lot
of companies don't care and as long as the final product isn't
horrid, they'll be happy with having something up rather than a
professionally designed masterpiece.

personally, that's not my opinion but we all know this happens a
lot.

5) companies in this post-dot bomb economy are notoriously
stingy, in most cases. mine is not the exception. sadly, the web
is an after thought because many "don't get it." also, the fact
that the site is just 20 pages with no mention of dynamic
functionality speaks volumes as to the site's purpose, which is
likely just informational in nature.

in my case, the company is fortunate enough for me to be
salaried and experienced enough in other disciplines to take
care of issues like discoveries, information architecure,
front/end backend production, technical implementation and
content updates.


--- Darren Ernest <Darren@xxxxxxxxxxxxxxxx> wrote:
> > 20 pages of HTML with "some" graphic design - ummmmm...I'll
> say....
> > %1500...ballpark.
>
> absolute minimum.  You can find someone on craigslist who will
> quote you
> $500, but you can't really do it. Another route to go is
> buying a template
> for the design and a coder to customize it for you
> ($500-$1000).  You can go
> to a freelance designer who will hire a coder (after trying to
> get an
> all-in-one on many in-house and client projects, I have vowed
> never to do
> that again unless I can pay over $85/hr and even then better
> to get a code
> specialist and a design specialist).  Expect to pay the
> designer $85/hr for
> a minimum of 20 hours and the coder $50/hr for a minimum of
> 10-20 hours for
> a price of $2,700.  A highly reputable web development firm
> can be persuaded
> to do it for $6,000-$7,000 and bring professional project
> management, client
> management, discovery, design, code, information architecture,
> and other
> professional disciplines to the table for a very professional,
> smooth, no
> risk, dream of a site.  Copywriting will cost more.  I am a
> marketing
> communications professional and often produce sites for my
> clients by
> brokering talent or vendors, doing the discovery myself,
> developing the site
> strategy and content, and managing the production people.  No
> matter what
> size the project, my piece of the project requires a minimum
> of 20 hours,
> but has its own ROI considerations.  Any extras like special
> flash, back end
> development such as content management systems for updating
> the site
> internally through a user friendly interface for the news or
> other sections,
> will be features that can add to the cost.
>
> I would suggest if the company is a small business with more
> than $250,000+
> in annual revenue and a valid use or plan with measurable ROI
> for having a
> website, it should have a web development budget of at least
> $5,000-$10,000.
> $1500 will only get you by, and hardly at that.
>
> > A friend of mine needs to create a departmental budget for
> his company,
> > and
> > he wanted to know (ballpark estimate) how much it would cost
> for a basic
> > website.  HTML, no more than 20 pages of content.  The
> budget would need
>
> If your friend wants to discuss the specifics, I could help
> him assess his
> company needs more specifically and define a truly aligned
> budget for his
> company's needs.  Tell him to call me for a free chat that
> should prove very
> helpful to his process.(approx. 30 mins)
>
> Darren Ernest | www.BeUnderstood.com
> (212) 844-4090
>
>
> * BeUnderstood is currently developing a new website and
> invites you to be a
> part of the process.  Visit the site-in-progress at
> www.BeUnderstood.com/beta and share your input.  We are always
> adding and
> editing, so come back anytime.  Please note: all content on
> the site is
> unedited 1st draft, and the site is not yet fully functional.
>
>
>
> > -----Original Message-----
> > From: webproducers-bounce@xxxxxxxxxxxxx
> > [mailto:webproducers-bounce@xxxxxxxxxxxxx] On Behalf Of
> Keren Solomon
> > Sent: Tuesday, January 20, 2004 9:07 PM
> > To: webproducers@xxxxxxxxxxxxx
> > Subject: [webproducers] cost to create a website?
> >
> > Hi All.
> >
> > A friend of mine needs to create a departmental budget for
> his company,
> > and
> > he wanted to know (ballpark estimate) how much it would cost
> for a basic
> > website.  HTML, no more than 20 pages of content.  The
> budget would need
> > to
> > cover somebody who could do the site structure, some design,
> and all the
> > coding.  There may be some in-house design resources
> available, but the
> > project person would need to have enough of a creative
> background to
> > design
> > something that reflects the company's "creative-y" product.
> >
> > What would a ballpark budget number be?  What type of
> > person/title/experience should he be looking for if he
> decides to hire?
> > Of
> > course if the project happens I'll post details to the list.
> >
> > Thanks!
> >
> >
>
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