[webproducers] Re: cost to create a website?

Darren,

Agree - this is done back in 1998, when dark colors were just fashionable.
Since then, the content has been grown, while the layout is the same.
Anyway, your comments were about the marketing component.

I was just talking about the technical aspect of a company web site - it
doesn?t cost more that $1500.
The picture would be incomplete and moreover it doesn?t make any sense
without the marketing aspect - branding idea, clear sales message, marketing
strategy, powerful content and so on. You're absolutely right; every company
should have all this stuff done in-house (at least to some extent) or with
any professional marketing agency/strategist. This is the only right
direction. But, again, it has nothing to do with the tech aspect and local
vs. offshore development team - each of them would just implement the
marketing strategy in a similar way, for completely different budgets though
:)

Thanks,
Andrey

> -----Original Message-----
> From: webproducers-bounce@xxxxxxxxxxxxx
> [mailto:webproducers-bounce@xxxxxxxxxxxxx]On Behalf Of Darren Ernest
> Sent: Wednesday, January 21, 2004 11:35 PM
> To: webproducers@xxxxxxxxxxxxx
> Subject: [webproducers] Re: cost to create a website?
>
>
> Ok, I visited the example site of a "ballpark $1500" site, and
> this is what
> I think:
>
> The color is dull, the background image is distracting, the text
> size is too
> small and cramped (on top), the navigation lettering is
> overstuffed running
> into one another and unnecessarily italicized, the "clever"
> pyramids idea is
> poorly executed with the image of the pyramids, as the
> accompanying text is
> disconnected from it in terms of layout, making the image a standalone --
> and the first thing you see when you visit the site making is seem like a
> ridiculous stock photo.
>
> I like the inside pages much more, but don't understand why you
> have to have
> frames -- top navigation is better anyway.  The problem here is that your
> bottom navigation is sub-navigation -- this is highly unusual,
> confusing to
> the user, and no at all intuitive.  I do not get a good idea about your
> company, even though you have passed the "online brochure test", from your
> site.  It is good enough to support your offline sales efforts in
> which you
> already have a relationship, perhaps, but otherwise it is not a very
> compelling site in terms of how well it sells your value proposition to me
> and motivates me to contact you.
>
> Lastly, while I understand that offshore can be a 1/3 to 2/3
> savings, there
> is something to say about face to face.  In order to really pull off
> offshore, you must have an excellent producer/project manager on
> this end to
> really understand the client needs, develop the site strategy, write the
> creative brief, devise a sensible IA and finalize content, as well as
> communicate it all to the offshore development team.  That adds
> significant
> cost to the price, and the guy was looking to budget for a website for a
> department budget.  Just giving the cost of offshore development is not
> going to help him budget for a website.  And, the suggestion doesn't seem
> well-aligned with his needs, if he or his company doesn't know about
> websites -- they are going to need some time to interface with the site
> strategist to assess their needs and come up with an
> approach/specifications, etc.
>
> ~Darren

__________________________________________________________________________
To unsubscribe send a blank message with unsubscribe in the subject to 
webproducers-request@xxxxxxxxxxxxx

To access our webform to subscribe, unsubscribe, and manage your subscription 
(digest and vacation)  visit  www.WebProducers.org. 

The WPO list is a public discussion forum with a public archive at 
www.WebProducers.org. Be sure to trim your posts and delete personal 
information such as telephone numbers if you do not want them as part of the 
archive.

Other related posts: