[opendtv] Re: White paper from CEA
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 1 Nov 2005 11:03:06 -0500 (EST)
I think you may be confusing KCSM with KJLA. The 38% figure is from KCSM.
KJLA is the Hispanic station that WANTED to drop analog. As part of their FCC
submission, they noted that Nielsen said they had fewer than 0.25% (as low as
Nielsen measures) OTA viewership in the LA market. The FCC refused their
request saying even less than 0.25% is too much to lose in the Hispanic market.
TTFN,
Mark
-----Original Message-----
From: Cliff Benham <cbenham@xxxxxxxxxxx>
Sent: Nov 1, 2005 10:44 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: White paper from CEA
There was a similar occurrance reported on this list several months ago
of an Hispanic broadcaster in
Los Angeles, that got FCC permission to turn off it's analog UHF
transmitter and continue only over cable and
DTV. Shortly after shutdown they reported a loss of 38% of their viewers
or housholds, I don't remember which,
but in the piece this was said to be Nielsen data.
Perhaps a lot of their Hispanic audience doesn't have cable and is now
without any means of watching the very programming
which is carried specifically for them?
Craig Birkmaier wrote:
>At 4:05 PM -0800 10/31/05, Dale Kelly wrote:
>
>
>>Craig wrote:
>>
>>
>>>Can you provide a factual report about this incident. Can you
>>>identify the broadcast who actually was running promotional
>>>announcements?
>>>
>>>
>>It was the San Francisco area PBS station that turned off it's analog signal
>>after promoting the change to DTV only operation for several months.
>>They lost approximately 35% of viewers and reported this particular incident
>>in a press release.
>>
>>
>
>Thanks Dale!
>
>Regards
>Craig
>
>P.S. any more recent reports on what has happened to their audience,
>now that therre has been so time for viewers to buy receivers or
>subscribe to cable/DBS?
>
>
>
>
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