[opendtv] Re: Fewer than 2 Million have OTA DTV in US

The numbers I'd like to know have more to do with what is the value added of a local channel? Do people really want local channels because they are local? Or do they just associate the more popular local channels with the network channels?


The national network content obviously has a vastly greater economy of scale and basically can have a lot more money invested in it based upon the expected number of viewers.

But if people were to estimate a cable bill reduction based upon losing some single channel, would they prefer to lose a local unaffiliated channel or (assuming they had one) a national network channel from one of the big 4. How much new discount would they likely expect from each?

I sometimes wonder if there is really marginal demand for local content and it is just the more costly national content they might want.

Have there been any studies on this? For instance, what percentage of non-network local channels negotiate retransmission consent instead of using must carry? Are those figures available anywhere?

- Tom


Bob Miller wrote:
On 12/23/06, BARRY S BROWN <barrysb@xxxxxxxxxxx> wrote:

I hope that those of us who are relying on OTA DT for
supplementing satellite service are being counted in
these figures.


Some numbers I would like to know.

What percentage of satellite users can receive their local channels
via satellite. I know that in New York City we received our local
channels via satellite. I think that 99% of those folks would elect to
receive their local channels via satellite if possible.

What percentage of satellite users can't receive their local channels
via satellite. What percentage of those bother with OTA. I have heard
that a lot don't. That a lot don't even know that they could. Don't
know that their satellite HDTV receiver includes an OTA receiver.

And last but not least how many of those who both have satellite and
rely on OTA for digital local channels would stay with OTA if their
satellite provider started offering local DTV channels.

Bob Miller


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--
Tom Barry                       trbarry@xxxxxxxxxxx     
Find my resume and video filters at www.trbarry.com


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