[opendtv] Re: Execs see challenges bringing Net video to TV
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 25 Sep 2008 20:14:48 -0400
John Shutt wrote:
>> Another is to deploy lots of servers in their network, to serve
>> individual neighborhoods. Just for TV content.
>
> Or go the next step and put a server in every home. Oh wait,
> that's TiVo.
But wait, John. For TiVo, or any other PVR, to work, you need to feed
the thing from a broadcast network. That implies OTA broadcasters or
MVPDs in the loop, yes?
Broadcasting is by far the most efficient way to deliver this high
quality content TECHNICALLY, but it requires all that political stuff,
franchises, etc.
If the TV networks themselves, i.e. the congloms, are willing to put
their content on the Internet, as this article explained (and they are
doing to some extent now), doesn't that change the whole equation? Now
any ISP can distribute that however that ISP deems best, through their
net.
The article was saying that as of now, this Internet content is only
going to PCs. Implying, it's not used nearly as much as it might be.
Appropriately designed STBs could change that. (Or people getting used
to connecting TV plasmas or big LCDs to their PCs.)
The problem is "only" that heavy investment by the ISPs is needed. But
the point is, it could change everything about TV content distribution,
if the congloms so decide.
Bert
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