[opendtv] Re: Increase in "Paid Programming" on Networks
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 25 Sep 2008 14:27:19 -0700
In San Diego, we generally don't see program-length spots in prime time.
However, they are still bothersome whenever they air. Like going from "This
Week with George Stephanopolous" to Kevin Trudeau's latest B.s.
I have seen them in prime time after prime-time or prime-fringe sporting
events air, but it seems to me that the station's don't repeat the sin.
It's been some time since I checked, but it seems they are all over the
place on cable, before noon on Sunday mornings.
I strongly suspect that they "aren't very good" as lead-ins to 10 or 11 p.m.
newscasts, and those are $$ for stations.
To get back to the last aspect of Dan's initial query, the FCC determined
that permitting program-length commercials isn't a violation of any license
obligations (about 20 years ago), however, the amount of commercial time can
be taken into consideration at license renewals.
And, remember, that once they cease analog transitions, licensees get
"renewal expectancy" from the FCC, under the terms of the 1996 Comm. Act
amendments.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Don Moore
Enviado el: Thursday, September 25, 2008 1:58 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Increase in "Paid Programming" on Networks
We saw this a few years ago....
Cable quickly realized that if you are running too much paid, you'll
never have the numbers to keep getting the paid programs. So for the
most part, the major cable players have drastically cut back on the
paid programming.
The local stations are picking up the slack because it's low hanging
fruit. Unfortunately, it poisons the well - viewers quit tuning to
the stations at that time looking for programming because they see
PAID.
Don Moore
Greensboro
On Thu, Sep 25, 2008 at 12:04 PM, <dan.grimes@xxxxxxxx> wrote:
>
> The amount of Paid Programming (Infomercials, DRTV, etc.) is increasing
> tremendously on the major networks here in Las Vegas. They used to be
> between 2 and 6 AM but now they are even running them during morning and
> Prime Time (case-in-point, NBC ran two in a row after a football game one
> Sunday evening to make up time before the 11:00 news). It appears that
> research shows most spending is done in the morning or evening so the
> broadcasters are slipping them in at these times.
>
> Does anyone know of any studies or research as to amount of increase or
the
> response the public has taken to these?
>
> Does anyone else find them to be a misuse of the spectrum the broadcasters
> are given?
>
> Dan
>
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